by Mike Sherrard
One input — the address, or one sentence on the go ("Just listed 14 Oak — start the content") — and every listing becomes a content and lead-gen event. Eleven stages: WIN IT (the presentation + pre-listing package that gets the signature) · LIST IT (the MLS description) · LAUNCH IT (just-listed posts + Meta ad copy) · FILM IT (room-by-room YouTube walkthrough + full SEO package) · TOUR IT (listing photos → an animated cinematic home tour, no filming and no videographer) · CLIP IT (3 just-listed shorts) · SHOW IT (the open house kit) · SERVE IT (showing feedback, the weekly seller update, and the marketing report that proves the agent's value) · REVIVE IT (the honest read when it isn't selling, the price conversation, the re-launch, and the expiry conversation before the expiry) · SELL IT (the offer deadline, final calls to every agent who showed, multiple-offer process, and the under-bidder follow-up) · CLOSE IT (the just-sold content queued for closing day). Plus the brochure, the postcards, and the person-to-person outreach. Around the stages sits the system layer: a one-time setup that locks the brokerage disclaimer in so nothing ever ships a placeholder, a Listing Pipeline board in the agent's own Notion, one-command scheduling through their own Metricool / GoHighLevel / Buffer, an event-triggered morning watch (the Listing Launch AI Agent), and analytics that read back what actually worked from the agent's own closed listings. The property is captured once and never re-asked. Requires Plugin 1 (the Brain) set up first; TOUR IT needs a Higgsfield connection and hands its clips to Plugin 6 (the AI Editor).
Claude Code22 Skills