realtor-listing-launch

The ad plan for one listing — the strategy first, the copy second. Picks ONE ad to run (neighbour reach, buyer traffic, or open house attendance) and says why, names the runner-up, sets a plain starting budget and how long to run it, writes the primary text, headline and description with character counts, and carries the Meta Special Ad Category targeting note every single time. Reads the listing from the Brain so the property is never re-entered. Trigger on: "ads for my listing", "should I boost this listing", "facebook ad for [address]", "what ad should I run for my listing", "ad copy for my open house", "run an ad on this house".

The property brochure — the one-pager that sits on the counter at showings and gets emailed to buyers. Written section by section from the listing already on file: headline, opening paragraph, 6–8 feature bullets, a "life here" lifestyle paragraph, a specs table, the agent block with their CTA, and photo notes they can hand straight to their photographer. Ships with a paste-ready Claude Design brief in their brand colours and fonts. Trigger on: "make my listing brochure", "feature sheet for [address]", "property flyer", "one-pager for my listing", "brochure for the open house", "something to leave on the counter".

CLIP IT — the three just-listed shorts, written to film in one pass. Three distinct 20–40 second vertical scripts from the listing on file: the just-listed announcement, the top 3 features, and the neighbourhood angle — each with its own hook, named shots, on-screen text, and a ready-to-post caption with hashtags. Ships with one combined shot list so all three are captured in a single trip to the house. Different angles on the same home, never three cuts of the same script. Trigger on: "shorts for my listing", "reels for my listing", "3 clips for [address]", "clip it", "short form for my listing", "tiktoks for my listing", "just listed reel", "quick videos for my listing", "what shorts should I make for this house".

Writes the MLS description for a captured listing — sized to THEIR MLS character limit, plus two shorter cuts (roughly 500 and 250 characters) and a syndication-safe version for the portals. Leads with the single strongest feature, shows the character count under every version, and never ships a version that's over its limit. Asks for the MLS character limit once, saves it to the Brain, and never asks again. Fair-housing strict — this is the piece most likely to break it. Trigger on: "write my MLS description", "listing description for [address]", "description for my listing", "MLS copy", "write the remarks".

The keystone of the Listing Launch System — captures a new listing ONCE so nothing is ever re-asked. Runs one short form (address, beds/baths, price, features, the story, launch stage), writes the listing block into the agent's Brain, and creates the listing's Drive folder. Every other skill in this plugin reads that block, so the agent enters the property one time and gets a whole launch. Also the Dispatch door: a single sentence on the go — "Just listed 14 Oak, start the content" — captures the address, asks only for the gaps, and starts the launch without a form. Trigger on: "I just got a listing", "new listing", "add my listing", "set up my listing", "capture this listing", "I'm listing [address]", "just listed [address]", "start the content for [address]", or automatically as the first step whenever a Listing Launch skill is asked to build something for a property that isn't on file yet.

The front door of the Listing Launch System — the navigator, the 14-day plan, and the eight stages. Makes sure the property is on file (hands to the intake if it isn't), builds THE LAUNCH PLAN as a day-by-day table front-loaded to the first 72 hours and shaped to the launch stage, then runs the stages in order: WIN IT · LIST IT · LAUNCH IT · FILM IT · TOUR IT · CLIP IT · SHOW IT · CLOSE IT. It sequences and hands off; it never writes a deliverable itself. Trigger on: "launch my listing", "build my listing launch", "market my new listing", "full launch for [address]", "what should I post for my listing", "marketing plan for [address]", "start the content for [address]", "what's left on [address]", or whenever the agent wants the whole launch rather than one single piece.

SHOW IT — the complete open house kit, built around the real date. Everything before, during, and after: the invite post and the countdown, the neighbour invite that fills the room, the agent-to-agent heads-up, five day-of story lines timed to the hours, the sign-in question that actually gets a phone number, and the 48-hour follow-up messages for the three kinds of people who walked through. An open house is a lead event, not a Saturday — this is the kit that treats it like one. Trigger on: "open house kit", "I have an open house", "open house for [address]", "promote my open house", "open house posts", "how do I get people to my open house", "open house follow up", "what do I post the day of the open house", "show it".

The person-to-person messages that actually move a listing, all written to send — two subject lines and a short forwardable email to the agent's database, the "see it before the public" neighbour text with a door-knock opener, a quiet agent-to-agent note to the agents whose buyers fit this home, buyer-match texts for the pipeline and past clients, and the 3-day follow-up for anyone who came or went quiet. Reads the listing from the Brain, so the agent never re-enters the home. Trigger on: "email my database about the listing", "text my neighbours", "who should I tell about this listing", "outreach for [address]", "let my buyers know about the listing".

Everything that gets printed and mailed for one listing — the Just Listed postcard, the Just Sold postcard pre-written for after it closes, an open house door hanger when there's a date on file, and the mailing plan for who gets what and when. Each card ships with a paste-ready Claude Design brief in their brand colours and fonts, plus a print-compliance note to the agent that never appears on the card itself. Trigger on: "postcard for my listing", "just listed postcard", "just sold postcard", "door hanger for the open house", "what do I mail for this listing".

Every social post one listing needs, written to post — coming soon, just listed, feature spotlight, open house invite, plus a price improvement and a just sold post held for later. Each caption comes with 5–8 hashtags anchored to the agent's market, and five story slides with the native sticker for each, ending on a DM-starter. Reads the listing from the Brain, so the agent never re-enters the home. Trigger on: "posts for my listing", "just listed post", "social for [address]", "captions for my new listing", "story slides for the listing", "social pack for [address]".

CLOSE IT — the just-sold content, written now and queued for closing day. The sold post that proves the agent sells rather than just lists, the client story told as the seller's win instead of the agent's, the review request timed and worded to actually get written, the thank-you note, and the "thinking of selling on this street?" neighbour follow-up that turns one closing into the next listing. Reads the whole launch so the sold post closes the story the just-listed post opened. Trigger on: "just sold post", "it closed", "we closed on [address]", "sold content", "ask for a review", "review request", "client story", "close it", "what do I post now that it sold", "just sold content for [address]".

TOUR IT — turns the listing photos into a cinematic animated home tour for Reels, TikTok, and Shorts, with no filming and no videographer. Takes the photos the agent already paid for, animates each room with a slow camera move on their own Higgsfield account, shows every clip for approval, then hands the set to the AI Editor to be cut, captioned, and scored. Built so the camera moves and the house never does — the room stays exactly as photographed, because a listing tour that invents a room is a misrepresentation, not a bad clip. Trigger on: "3D tour for my listing", "animate my listing photos", "tour video from photos", "I don't have time to film the listing", "make a video from the listing photos", "cinematic tour", "AI tour for [address]", "listing video without filming", "turn my photos into a video".

FILM IT — the room-by-room YouTube walkthrough plus the full SEO package that makes it findable. Writes the 3–5 minute walkthrough script room by room (hook, the walk, price, CTA), a shot list in FILMING order so the whole home is captured in one pass, and the complete YouTube package: title options with character counts, a description with the address-and-price block and timestamps, tags, hashtags, and a thumbnail brief. Written for speech — one breath per line, filmable while walking the home, alone, on a phone. Trigger on: "video script for [address]", "walkthrough script", "YouTube video for my listing", "property video", "what do I say in the listing video", "film my listing", "listing video for [address]", "room by room script", "SEO for my listing video", "film it".

WIN IT — the listing presentation and pre-listing package that gets the signature, built before the listing exists. Writes the pre-listing package sent ahead of the appointment (so the seller arrives already sold), the presentation itself slide by slide with what to SAY on each, the pricing conversation scripted honestly, answers to the four objections that actually lose listings, and the follow-up if they don't sign in the room. Reads the Brain for their offer, proof, and voice — the whole thing argues their case, not a generic one. Trigger on: "listing presentation", "listing appointment", "I have a listing appointment", "pre-listing package", "how do I win this listing", "prep me for a listing appointment", "seller presentation", "what do I say to get the listing", "CMA presentation", "win the listing".