teamsherrard

by Mike Sherrard

PLUGIN 9 — Cohort Claude Support. The calm, always-available support desk inside Cowork. One phrase — "help" — and it takes over: answers every Claude question (Cowork vs Chat, connectors, plans and limits, permission prompts, sessions), diagnoses breakage with real look-only checks down proven decision trees (brain missing, connector expired, skill won't fire, Claude slow), teaches concepts in plain realtor English, audits setup and resumes at the first missing step, tracks the member's cohort week with a catch-up plan, and — when a human is needed — builds the complete ticket ready to paste straight into Mike's support portal. Knows all 9 plugins deeply and routes every fix to the skill that owns it; support itself is READ-ONLY by constitution. Stays current by design: money and limit answers are always fetched live from official pages, and a weekly digest cycle reads Anthropic's changelogs so answers stand on this week's Claude. Requires Plugin 1 (the Brain) for personalization; helps even without it.

by Team Sherrard

The Agent Leverage OS — a real estate agent's AI admin. Books the calendar (conflict-checked, guests invited, video link attached), drafts email in the agent's voice, sorts the inbox every weekday morning, remembers every client, and delivers a 7am briefing. REQUIRES the Realtor AI Brain plugin (same marketplace): install it and run 'Set up my Brain' first — AI Admin reads everything from the Brain and never re-interviews the agent. On-the-go Dispatch: just talk while mobile (remember this, remind me, draft a quick email, just showed the Lees) and it captures, acts, and reports back.

by Team Sherrard

One shared AI Brain for a real estate agent — their identity (brand, market, avatars, voice, offer, visuals) and their memory (clients, listings, content history) — that every skill reads from and writes back to. Run Setup once; every tool already knows you. (The AI Admin is its own plugin on this same marketplace.) Now includes the system-wide Capture layer: the agent talks on the go (a video idea, a closing, a new vendor, a market note) and it files each into the right place — ideas, proof, vendors, intel — that every other system then reads.

by Mike Sherrard

The AI Editor. The agent talks to Claude in plain English; Claude directs Descript (on the agent's own account) to do the actual editing — long-form and short-form, all in one tool — while they watch it happen live. Claude is the director, not the editor. It adds the multi-source B-roll Descript can't source itself (the agent's own footage, listing photos, and free stock libraries), and a navigator skill turns vague or messy requests into one clear plan so the agent is never overwhelmed. Requires Plugin 1 (the Brain) set up first, plus a Descript connection.

by Mike Sherrard

Turns the agent's offer into a lead-capture machine. A navigator front door starts every agent the same proven way: the FIRST lead magnet is locked as the relocation guide (the #1 highest-intent search traffic in every market) with a 5-question intake pre-filled from the Brain — no overthinking; niche and brand-led guides unlock from campaign two. Then it maps the opt-in funnel that gives the guide away — the page copy section by section, a proof photo strip, and a pop-up opt-in (name, email, phone) landing on a thank-you page with the guide as an instant download. Text only: it writes the words and the strategy (a separate design skill builds the visuals); it never hosts. Lead capture only — no call booking. Requires Plugin 1 (the Brain) set up first.

by Mike Sherrard

One input — the address, or one sentence on the go ("Just listed 14 Oak — start the content") — and every listing becomes a content and lead-gen event. Eight stages: WIN IT (the listing presentation + pre-listing package that gets the signature) · LIST IT (the MLS description, written to convert and stay compliant) · LAUNCH IT (just-listed posts and Meta ad copy inside the character limits) · FILM IT (the room-by-room YouTube walkthrough script + full SEO package) · TOUR IT (listing photos → an animated cinematic home tour, no filming and no videographer) · CLIP IT (3 just-listed shorts with captions) · SHOW IT (the open house kit — invite, day-of stories, neighbours, follow-up) · CLOSE IT (the just-sold content queued for closing day). Plus the brochure, the postcards, and the person-to-person outreach. Every stage reads the AI Brain and the locked brand, so the whole launch matches. Requires Plugin 1 (the Brain) set up first; TOUR IT needs a Higgsfield connection and hands off to Plugin 6 (the AI Editor).

by Mike Sherrard

The Monthly Market System — the Market Update AI Agent. It schedules itself the moment the agent installs it, times itself to when their local real estate board actually publishes (and re-times itself as it learns), then every month pulls the fresh local numbers and builds the entire package off them: the branded PRESENTATION they screen-record (talking points under every slide — no script needed), the sendable PDF market report that doubles as a green-screen asset and the lead magnet, three short-form concepts, the Instagram 1:1 infographic AND carousel, and the distribution pack with a two-CTA newsletter. Every asset ships as a paste-ready Claude Design brief with the real numbers already in it. The realtor's only job is to film. Numbers are researched once into the Brain and quoted everywhere, so nothing ever disagrees; sourced and dated or it doesn't ship. Text, data, and design briefs only — it never designs, films, or publishes. Requires Plugin 1 (the Brain) set up first.

by Mike Sherrard

An ongoing short-form content operating system for real estate agents — daily green-screen reactions, talking-head value, and carousels, each optimized per platform (Instagram/Facebook, TikTok, YouTube Shorts). The agent thinks in formats; Claude keeps the funnel balanced, schedules posts through their own Metricool / GoHighLevel / Buffer (bring-your-own), and reads performance from live Instagram + YouTube data — the everyday analytics loop plus reel watch-time/skip-rate hook intelligence no scheduler exposes, a scheduled monthly one-page scorecard, and an on-demand competitor deep dive. Text only: it writes scripts, talking points, captions, and specs — it never films, edits, or designs. Requires Plugin 1 (the Brain) set up first.

by Mike Sherrard

An always-on YouTube brain for real estate agents — starts with a complete YouTube Game Plan (built on Mike Sherrard's frameworks), then ideation, research, SEO, scripting in the agent's own voice, lead magnets, repurposing, analytics, and coaching. Includes the Notion Content Dashboard (every video as a card that fills itself) and the Live Data Engine (real YouTube + search data behind the audits, titles, references, and analytics — read-only). Handles everything around the camera; never films, edits, or designs. Requires Plugin 1 (the Brain) set up first.