realtor-shortform-system

The data + insights layer for the Short-Form Content OS. Pulls the agent's real performance from their connected tool (Metricool by default, or GoHighLevel) and turns it into plain-English insight — not a number dump. Handles any "analyze / how did it do / what's my data" request: "analyze my last 10 posts," "analyze my ads," "how did my reels do," "how's my follower growth," "what's my best post this month," "how did this post do." Also runs the structured 2-week performance review that records what worked to the agent's Brain so the next round of content leans on it. Trigger on: "analyze my posts", "analyze my last [N] posts", "analyze my ads", "how did my reels do", "how's my account doing", "what's my data", "tell me my numbers", "my best post", "how did this post do", "follower growth", "what's working", "run my 2-week review", "review my performance", or any request to analyze short-form performance, ads, or social data.

Connects the Short-Form System to the agent's Content Dashboard in THEIR OWN Notion — the SAME single board the YouTube System uses, with a Short-Form view: every green-screen, talking-head, and carousel post as a card with its format, funnel role (reach/value/trust/convert), full post package in the card body, and publish date. One board for all their content, two views. Bring-your-own Notion; never required. Triggers on "build my content board", "content board in notion", "notion board", "add my posts to the board", "content dashboard", "update my board", or when a workflow offers to track a finished post there.

The Carousel workflow for the Short-Form Content OS — value-driven swipe posts for agents who don't want to film. Produces a complete carousel SPEC as copyable text: a cover-slide hook, slide-by-slide copy (6–9 slides), design direction in plain words, and an Instagram + Facebook caption with hashtags and a CTA that drives to a lead magnet or asks people to share it with a friend. The agent pastes the copy into claude.ai/design to build the actual slides. SPEC ONLY — this skill NEVER renders slides, images, or any design. Trigger on: "carousel", "make a carousel", "carousel post", "swipe post", "I don't want to film", "value post without filming", "Instagram carousel", "carousel ideas", "turn this into a carousel", or any request for a carousel / non-video value post.

The shared Platform Optimizer for the Short-Form Content OS. Takes ONE short-form post (its topic, hook, talking points or script, format, and CTA intent) and produces platform-specific publishing metadata so the same content performs natively on each app: Instagram + Facebook (caption + hashtags), TikTok (caption + hashtags, no line breaks), and YouTube Shorts (title + description + tags). Reads the agent's Brain for voice, CTA, local market, and compliance. Every other short-form skill (green screen, talking head, carousel) calls this as its optimization step — it is the single source of truth for platform rules. Text only; never designs or renders anything. Trigger on: "optimize this for each platform", "make platform versions", "captions and hashtags for Instagram TikTok and Shorts", "optimize my post", "platform-specific captions", "write my captions and hashtags", or whenever a short-form workflow reaches its optimization step.

Schedules and posts the agent's short-form content through their connected posting tool (Metricool by default, or GoHighLevel / Buffer). The agent just says it in plain English — "schedule this for tomorrow at 10am," "post these at my best times this week," "put this in my queue for Friday," "post this to Instagram and TikTok" — and this confirms the details and schedules it. Always shows the post and waits for a yes before anything goes live; never auto-posts. Picks best-time slots when no time is given. Trigger on: "schedule this", "schedule this post", "post this tomorrow", "post this at [time]", "schedule these for my best times", "put this in my queue", "schedule my content", "post this to [platform]", "queue this up", "schedule it for [day/time]", or any request to schedule/post finished content.

One-time onboarding for the Realtor Short-Form System. Reads everything from the agent's existing Realtor AI Brain (identity, market, niche, avatars, voice, offer, lead magnets) and only captures the few things that are short-form-specific — which platforms they post to, how often they realistically want to post, their lead magnets (if not already in the Brain), and how they'll publish (a posting tool like Metricool or GoHighLevel, or manually for now). Explains the system in plain language and hands the agent straight to their first post. Never re-asks anything the Brain already knows. Trigger on: "set up my short form system", "set up my short-form", "build my short form system", "start my short form system", "onboard me for short form", "set up my reels", "get me started with short form content", or any request to set up / start / onboard the short-form system.

The Talking-Head workflow for the Short-Form Content OS — the agent's batchable "value" content. Gives the agent a list of video topics tailored to their local market and niche on the 80/20 rule (80% broad, wide-reaching topics for reach; 20% niche-focused for the right leads), then turns the ones they pick into ready-to-film scripts (15/30/45-second options, a word-for-word teleprompter version, AND a bullet version to riff from), plus per-platform captions/titles/tags. Built for batching — film several in one session. Text only; never films or designs. Trigger on: "talking head", "talking head ideas", "what should I talk about", "give me short-form video topics", "script my talking head", "value videos", "batch my talking heads", "what short videos should I make", "give me short form video ideas", or any request for talking-head topics or scripts. (For long-form YouTube ideas, that's the YouTube System — this is short-form only.)