by Matt Corbett
E-commerce & DTC specialist team — agents (ecommerce-lead, merchandising-specialist, performance-marketing-strategist, retention-analytics-analyst), skills, templates, commands, an advisory hook, best-practice rules, and a research-grounded knowledge bank. A growth-and-unit-economics team for a DTC brand operator — it protects the LTV:CAC ratio (the 3:1 line below which a brand bleeds), reads conversion against the 1.4–1.8% average, attacks the retention gap (the average brand keeps just ~28% for a second purchase), and reads contribution margin after the real cost of acquisition and returns. Inherits ravenclaude-core protocols.
Claude Code5 Skills