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ecommerce-dtc

v0.2.4

E-commerce & DTC specialist team — agents (ecommerce-lead, merchandising-specialist, performance-marketing-strategist, retention-analytics-analyst), skills, templates, commands, an advisory hook, best-practice rules, and a research-grounded knowledge bank. A growth-and-unit-economics team for a DTC brand operator — it protects the LTV:CAC ratio (the 3:1 line below which a brand bleeds), reads conversion against the 1.4–1.8% average, attacks the retention gap (the average brand keeps just ~28% for a second purchase), and reads contribution margin after the real cost of acquisition and returns. Inherits ravenclaude-core protocols.

Claude Code5 Skills

By Matt CorbettLicense: MIT7 GitHub starsUpdated last week

Directory evidence

Runtimes
Claude Code
Parsed components
5 skill or MCP entries
Source updated
Sep 15, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology →

Install ecommerce-dtc for Claude Code

Installs for the current user
claude plugin marketplace add IchenDEV/agent-plugin-mkt
claude plugin marketplace update agent-plugin-marketplace
claude plugin install ecommerce-dtc@agent-plugin-marketplace

Paste and run these commands in a terminal with Claude Code. They add and refresh the PluginsMP catalog, then install this plugin.

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/mcorbett51090/RavenClaude

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The plugin root is plugins/ecommerce-dtc/.

Plugin files

plugins/ecommerce-dtc/
├── .claude-plugin/plugin.json
├── skills/build-the-retention-engine/SKILL.md
├── skills/cost-the-returns/SKILL.md
├── skills/diagnose-the-funnel/SKILL.md
├── skills/manage-cac-by-channel/SKILL.md
└── skills/read-ltv-cac/SKILL.md

Included Skills5

build-the-retention-engineskills/build-the-retention-engine/SKILL.md

Read cohort retention and the repeat rate and build the second-purchase engine, since retention compounds LTV. Reach for this when growth depends on acquisition alone.

cost-the-returnsskills/cost-the-returns/SKILL.md

Read return rate and its full cost as a contribution-margin line, so a high-return category isn't mistaken for a winner. Reach for this on a margin question.

diagnose-the-funnelskills/diagnose-the-funnel/SKILL.md

Locate a conversion problem by funnel stage — traffic, product page, cart, checkout — instead of reading the headline rate. Reach for this when conversion is low.

manage-cac-by-channelskills/manage-cac-by-channel/SKILL.md

Read CAC by channel and cohort and allocate budget to efficiency, instead of a blended number. Reach for this when CAC climbs.

read-ltv-cacskills/read-ltv-cac/SKILL.md

Read LTV:CAC against the 3:1 line and contribution margin after the real costs, so a profitability problem is diagnosed correctly. Reach for this on any growth/profit question.

Plugin manifests1

plugins/ecommerce-dtc/.claude-plugin/plugin.json
{
  "name": "ecommerce-dtc",
  "version": "0.2.4",
  "description": "E-commerce & DTC specialist team — agents (ecommerce-lead, merchandising-specialist, performance-marketing-strategist, retention-analytics-analyst), skills, templates, commands, an advisory hook, best-practice rules, and a research-grounded knowledge bank. A growth-and-unit-economics team for a DTC brand operator — it protects the LTV:CAC ratio (the 3:1 line below which a brand bleeds), reads conversion against the 1.4–1.8% average, attacks the retention gap (the average brand keeps just ~28% for a second purchase), and reads contribution margin after the real cost of acquisition and returns. Inherits ravenclaude-core protocols.",
  "author": {
    "name": "Matt Corbett"
  },
  "homepage": "https://github.com/mcorbett51090/RavenClaude",
  "license": "MIT",
  "keywords": [
    "ecommerce",
    "dtc",
    "ltv-cac",
    "conversion-rate",
    "customer-acquisition-cost",
    "retention",
    "contribution-margin",
    "aov",
    "performance-marketing"
  ],
  "requires": {
    "plugins": [
      "ravenclaude-core@>=0.7.0"
    ]
  }
}

For maintainers

If you maintain this plugin, link to this source-backed listing from your README so users can review its manifest and indexed components.

[ecommerce-dtc on Agent Plugins Marketplace](https://pluginsmp.com/plugins/ecommerce-dtc)