saas-marketing

Account-based marketing for B2B SaaS. Use this skill to build a target account list, tier it 1:1 / 1:few / 1:many, size it against sales capacity, turn intent and engagement signals into plays, write the multi-channel orchestration contract each tier runs on, and measure the program in account coverage, penetration and pipeline instead of MQLs. Also triggers on: ABM, account-based marketing, target account list, TAL, named accounts, account tiering, 1:1 ABM, one-to-few, programmatic ABM, account selection, ideal customer profile fit, intent data, buying signals, 6sense, Bombora, Demandbase, account penetration, account coverage, sales and marketing alignment on accounts, enterprise account program.

Master orchestrator for B2B SaaS marketing campaigns using the CATALYST framework (Coordinated Agents for Targeted, Analytics-Led, Year-round SaaS Transformation). Coordinates 86 specialist agents across 17 marketing disciplines. Use this skill for ANY large-scale marketing initiative: full GTM launches, annual marketing plans, multi-channel campaigns, quarterly planning, or any task requiring coordination across content, SEO, paid media, social, email, design, sales enablement, product marketing, analytics, project management, and client operations. Also triggers on: marketing strategy, campaign plan, GTM launch, quarterly plan, marketing ops, full-funnel campaign, marketing audit, growth plan.

Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry, newsjacking, rapid response, should we comment on this news story, expert commentary, reactive comment, source request, Qwoted, is this newsworthy.

Design operations and creative excellence for B2B SaaS marketing. Use this skill when building brand identity, designing landing pages, creating presentations, producing ad creative, or building infographics. Also triggers on: brand identity, landing page design, presentation, sales deck, ad creative, infographic, social media graphics, visual design, UI design, brand guidelines.

Developer marketing and developer relations for B2B SaaS with technical audiences. Use this skill when the buyer or user is a developer: documentation as a marketing surface, quickstarts and time-to-first-call, SDKs and sample apps, developer community and DevRel programs, open-source strategy, and technical content that survives engineer scrutiny. Also triggers on: developer marketing, DevRel, developer relations, developer experience, DX, docs, documentation, quickstart, SDK, API marketing, open source strategy, developer community, technical content, dev audience, hacker news, engineering blog.

Field marketing, events, and webinars for B2B SaaS. Use this skill for conference and sponsorship selection, booth strategy, owned events and roadshows, executive dinners, the webinar program, and event-sourced pipeline measurement. Also triggers on: field marketing, events, conference, trade show, booth, sponsorship, roadshow, executive dinner, webinar, event ROI, event pipeline, user conference, meetups.

Marketing project management and execution excellence for B2B SaaS campaigns. Use this skill when coordinating multi-channel campaigns, allocating team resources, planning agile marketing sprints, running QBRs with clients, managing project timelines, balancing marketing workload, or implementing marketing operations scrum. Also triggers on: campaign coordination, resource allocation, agile marketing, sprint planning, client success, QBR, project timeline, marketing ops scrum, workload balancing.

Complete B2B SaaS marketing agency powered by 86 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), partnerships and channel programs (co-marketing, marketplace GTM, channel conflict and deal registration, partner economics), growth, analytics, project management, or client operations. Use this skill when the request spans multiple disciplines or when unsure which specialist to invoke. Also triggers on: marketing help, marketing team, marketing agency, what can you do, marketing capabilities.