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pm-marketing-growth

v2.1.0

Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.

Claude Code5 Skills

By Paweł HurynLicense: MIT26.3k GitHub starsUpdated last week

Directory evidence

Runtimes
Claude Code
Parsed components
5 skill or MCP entries
Source updated
Sep 14, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology

Install pm-marketing-growth for Claude Code

Installs for the current user
claude plugin marketplace add IchenDEV/agent-plugin-mkt
claude plugin marketplace update agent-plugin-marketplace
claude plugin install pm-marketing-growth@agent-plugin-marketplace

Paste and run these commands in a terminal with Claude Code. They add and refresh the PluginsMP catalog, then install this plugin.

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/phuryn/pm-skills

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The plugin root is pm-marketing-growth/.

Plugin files

pm-marketing-growth/
├── .claude-plugin/plugin.json
├── skills/marketing-ideas/SKILL.md
├── skills/north-star-metric/SKILL.md
├── skills/positioning-ideas/SKILL.md
├── skills/product-name/SKILL.md
└── skills/value-prop-statements/SKILL.md

Included Skills5

marketing-ideasskills/marketing-ideas/SKILL.md

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.

north-star-metricskills/north-star-metric/SKILL.md

Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.

positioning-ideasskills/positioning-ideas/SKILL.md

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

product-nameskills/product-name/SKILL.md

Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.

value-prop-statementsskills/value-prop-statements/SKILL.md

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

Plugin manifests1

pm-marketing-growth/.claude-plugin/plugin.json
{
  "name": "pm-marketing-growth",
  "version": "2.1.0",
  "description": "Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.",
  "author": {
    "name": "Paweł Huryn",
    "email": "[email protected]",
    "url": "https://www.productcompass.pm"
  },
  "keywords": [
    "product-management",
    "marketing",
    "growth",
    "north-star",
    "positioning",
    "branding"
  ],
  "homepage": "https://www.productcompass.pm",
  "license": "MIT"
}

If you maintain this plugin, link to this source-backed listing from your README so users can review its manifest and indexed components.

[pm-marketing-growth on Agent Plugins Marketplace](https://pluginsmp.com/plugins/pm-marketing-growth)