pm-marketing-growth
v2.1.0Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
by Paweł HurynMIT25kupdated 1 month ago
Source
git clone https://github.com/phuryn/pm-skillsClone the source, then follow the repository's marketplace instructions for your runtime. The plugin root is pm-marketing-growth/ inside the repository.
Layout
├── .claude-plugin/plugin.json├── skills/marketing-ideas/SKILL.md├── skills/north-star-metric/SKILL.md├── skills/positioning-ideas/SKILL.md├── skills/product-name/SKILL.md└── skills/value-prop-statements/SKILL.md
Skills5
Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.
Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Manifests1
{
"name": "pm-marketing-growth",
"version": "2.1.0",
"description": "Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.",
"author": {
"name": "Paweł Huryn",
"email": "pawel@productcompass.pm",
"url": "https://www.productcompass.pm"
},
"keywords": [
"product-management",
"marketing",
"growth",
"north-star",
"positioning",
"branding"
],
"homepage": "https://www.productcompass.pm",
"license": "MIT"
}