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positioning

v2.0.0

A 15-minute forced-choice positioning session for startups. Pick a category path (compete, reframe, or create), define who you ignore, write a sub-30-word positioning statement, find your mind-virus phrase, and plan a 90-day window of proof. Co-founders run it solo; the skill compiles their answers and forces the tiebreaks.

Claude Code1 Skill

By Stepan GershuniLicense: MIT109 GitHub starsUpdated 2 months ago

Directory evidence

Runtimes
Claude Code
Parsed components
1 skill or MCP entry
Source updated
Aug 6, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology →

Install positioning for Claude Code

Installs for the current user
claude plugin marketplace add IchenDEV/agent-plugin-mkt
claude plugin marketplace update agent-plugin-marketplace
claude plugin install positioning-2@agent-plugin-marketplace

Paste and run these commands in a terminal with Claude Code. They add and refresh the PluginsMP catalog, then install this plugin.

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/Gerstep/positioning-plugin

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The repository root is the plugin root.

Plugin files

positioning/
├── .claude-plugin/plugin.json
└── skills/positioning/SKILL.md

Included Skills1

positioningskills/positioning/SKILL.md

Run a 15-minute forced-choice positioning session for a startup. Pick a category path (compete, reframe, or create), decide who you serve and who you ignore, write a positioning statement under 30 words, find the mind-virus phrase, choose a brand archetype, and plan a 90-day window of proof. Each co-founder runs it solo; the skill then compiles all answers, surfaces contradictions, and forces decisions. Use when a company needs positioning, messaging, category strategy, a value proposition, or founder alignment on "why us".

Plugin manifests1

.claude-plugin/plugin.json
{
  "$schema": "https://json.schemastore.org/claude-code-plugin-manifest.json",
  "name": "positioning",
  "displayName": "Positioning",
  "description": "A 15-minute forced-choice positioning session for startups. Pick a category path (compete, reframe, or create), define who you ignore, write a sub-30-word positioning statement, find your mind-virus phrase, and plan a 90-day window of proof. Co-founders run it solo; the skill compiles their answers and forces the tiebreaks.",
  "version": "2.0.0",
  "author": {
    "name": "Stepan Gershuni",
    "url": "https://cyber.fund"
  },
  "homepage": "https://github.com/Gerstep/positioning-plugin",
  "repository": "https://github.com/Gerstep/positioning-plugin",
  "license": "MIT",
  "keywords": [
    "positioning",
    "strategy",
    "startups",
    "branding",
    "category-design",
    "messaging",
    "competitive-analysis",
    "founder-alignment"
  ],
  "metadata": {
    "category": "strategy"
  }
}

For maintainers

If you maintain this plugin, link to this source-backed listing from your README so users can review its manifest and indexed components.

[positioning on Agent Plugins Marketplace](https://pluginsmp.com/plugins/positioning-2)