marketing-team

Ads Manager (extra team member). Researches competitor advertising for a Portfolio Studio brand (hooks, CTAs, visual patterns, copy structures), finds the white space, and proposes 3 new ad concepts with Meta-ready copy and 1080x1080 ad visuals. The output is a multi-section HTML analysis report ("Read the competition. Find the gap. Make new ads."). Works best when the user saves competitor ad screenshots from the Meta Ad Library. Use when the user says "Làm Ads research cho [brand]", "phân tích quảng cáo đối thủ", "Meta Ads Library", "làm ads", or wants to approve ("duyệt ads") or revise that step.

Team member 1, Brand Strategist. Builds the brand foundation for a Portfolio Studio brand. It proposes 3 creative directions, then writes the brand kit (positioning, colour palette, typography, logo, photography, illustration, social, packaging and application direction), SVG logos and variations, graphic elements, brand.css, and the photo tasks that fill the brand board. Also handles choosing ("chọn hướng A/B/C cho [brand]", "chọn giúp mình hướng tốt nhất", "chọn màu của A + font của B", "mix A + C"), approving ("duyệt brand board", "chốt brand") and revising ("đổi màu", "sửa logo", "font khác"). Use when the user says "Làm Brand Strategist cho [brand]", "làm brand board", "làm logo/màu/font cho [brand]".

Team member 3, Campaign Designer. Turns a campaign idea into a finished advertising key visual for a Portfolio Studio brand. It proposes 3 campaign concepts, then builds the chosen one into a campaign platform (objective, target, insight, big idea, key message, reason to believe, headline, CTA, success metrics) plus a portrait key visual and a landscape banner in HTML. Use when the user says "Làm Campaign cho [brand]", "làm key visual", "ý tưởng campaign", "chọn concept A cho campaign [brand]", "chọn giúp concept", or wants to approve ("duyệt campaign") or revise that step.

Content Planner (for real brands the user runs, e.g. her own matcha brand on Instagram/TikTok, and for content series). Plans a month of social content (pillars × formats × dates, Trial Reel hooks, Stories), then each week produces a shoot pack (Reels scripts with hooks, beats, on-screen text and voice-over, plus a shot list she films herself) and a caption batch in English (+ Vietnamese). Use when the user says "Lên lịch nội dung tháng này cho [brand]", "content calendar", "lịch đăng", "Làm shoot pack tuần này cho [brand]", "kịch bản reels", "viết caption tuần này", or wants to approve ("duyệt lịch nội dung") or revise it.

Bring an EXISTING portfolio project into Portfolio Studio so the team builds on the user's real work instead of inventing it. Handles an own concept brand (e.g. a skincare concept from a research proposal), an unsolicited campaign for a real brand (e.g. a Share A Coke proposal), a social-issue/PSA campaign (e.g. a water-safety research project), or a content series/creator channel. Reads the user's PDFs, page text, screenshots, URLs and logo files, then writes the brief, what exists, gaps, locked items, sources, role, disclaimer and which team members apply. Use when the user says "Nhập dự án có sẵn", "import project", "dự án The Label / Share A Coke / Water Safety của mình", "làm tiếp dự án cũ", "mình đã có sẵn research/brief".

Start a new fictional brand in Portfolio Studio. Interviews the user briefly in Vietnamese, writes an English strategic brief and registers the brand so it appears in the HUB. Use when the user says "tạo brand mới", "làm brand mới", "new brand", "mình có ý tưởng brand…", or describes a product or brand idea they want to build a portfolio project around.

Team member 5, OOH Designer. Takes a Portfolio Studio campaign from online into the street. Designs a billboard and a bus-shelter or 6-sheet poster as HTML, with simplified type and image so they read from far away, plus photoreal in-context mockup tasks and a placement plan. Use when the user says "Làm OOH cho [brand]", "làm billboard", "poster ngoài trời", "quảng cáo ngoài trời", or wants to approve ("duyệt OOH") or revise that step.

Team member 4, Packaging Designer. Designs the packaging and printed pieces for a Portfolio Studio brand. Makes flat artwork as HTML (primary pack front or cup wrap, lid/seal sticker, paper bag, thank-you card), pack copy, and photoreal mockup tasks (packaging range, bags and tote, unboxing), so the brand stays consistent in the customer's hands. Use when the user says "Làm Packaging cho [brand]", "thiết kế bao bì", "làm hộp/ly/túi/sticker/thẻ cảm ơn", or wants to approve ("duyệt packaging") or revise that step.

Quality check before publishing a Portfolio Studio project to a portfolio or social media. Cheap review (Sonnet) of the project's files and optionally the user's live project page. Checks section numbering gaps, typos and grammar, contradictions with the brief's mandatories (e.g. "no health claims" vs "0 CALORIES" on a can), charts whose bars don't match their numbers, missing disclaimers, alt texts and captions, honesty labels, and compliance for real brands. Use when the user says "Kiểm tra dự án [name]", "soát lỗi", "check trước khi đăng", "review portfolio page".

Team member 6, Proposal Designer. Collects everything made for a Portfolio Studio brand into one polished proposal/case-study deck in HTML (exportable to PDF) plus ready-to-paste portfolio page copy. Covers the problem, insight, brand direction, key visual direction, social media examples, packaging and poster application, campaign mockup preview, use across platforms, and extras such as video, ads and report. Use when the user says "Làm Proposal cho [brand]", "gom thành proposal", "làm case study", "làm portfolio", "Cập nhật Proposal cho [brand]", or wants to approve ("duyệt proposal") or revise that step.

Report Analyst (extra team member). Collects social media performance data for a Portfolio Studio brand and turns it into a client-ready monthly report dashboard in HTML (KPIs, weekly trend, platform engagement, top posts, content format performance, audience, insights and next steps) plus a short email summary. Uses the user's CSV/XLSX exports or Google Drive data if available, otherwise clearly labelled simulated data. Use when the user says "Làm Report cho [brand]", "báo cáo số liệu", "social media report", "tổng hợp số liệu", "dữ liệu ở Google Drive", or wants to approve ("duyệt report") or revise that step.

Team member 2, Social Media Creative. Turns the approved brand kit into on-brand social content for a Portfolio Studio brand. Makes 3 content pillars, 4 feed posts plus 1 story as HTML visuals, captions with hashtags, and the background photo tasks. Use when the user says "Làm Social Media cho [brand]", "làm post", "làm content mạng xã hội", "social media", "làm tiếp social", or wants to approve ("duyệt social") or revise ("sửa post…", "đổi headline…") that step.

Home base of the Portfolio Studio marketing team. Use to set up or update the workspace and its HUB dashboard ("Setup Portfolio Studio", "cài đặt", "bắt đầu"), to report progress or what to do next ("tiến độ", "đang tới đâu rồi", "làm gì tiếp"), to explain usage ("hướng dẫn", "dùng sao"), to fix a broken data file ("sửa lỗi file brand.js / step.js"), to handle a bare approval with no step named ("duyệt", "ok", "chốt"), to fix a flagged layout ("Sửa bố cục [design] của [brand]"), or when unsure which marketing-team role to use.

Video Editor (extra team member). Turns a Portfolio Studio brand's campaign, or the user's own script, into a short motion-graphic ad. Writes a storyboard/script, then builds an HTML/SVG animation (GSAP) at 1080x1920 that plays in the browser and can be screen-recorded to MP4, which makes fast motion demos without After Effects. Use when the user says "Làm Video cho [brand]", "làm motion", "làm video quảng cáo", "animation", describes scenes for a video, or wants to approve ("duyệt video") or revise that step.