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marketing-playbook

v1.0.0

Force the 5 marketing decisions founders systematically avoid. Produces a Marketing Commitment Card — specific commitments with accountability, not a strategy doc. Branches by stage (pre-PMF vs post-PMF). Chains from positioning work.

Claude Code1 Skill

By Stepan GershuniLicense: MIT1 GitHub starsUpdated 6 months ago

Directory evidence

Runtimes
Claude Code
Parsed components
1 skill or MCP entry
Source updated
Mar 25, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology →

Install marketing-playbook for Claude Code

Installs for the current user
claude plugin marketplace add IchenDEV/agent-plugin-mkt
claude plugin marketplace update agent-plugin-marketplace
claude plugin install marketing-playbook@agent-plugin-marketplace

Paste and run these commands in a terminal with Claude Code. They add and refresh the PluginsMP catalog, then install this plugin.

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/Gerstep/marketing-playbook-plugin

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The repository root is the plugin root.

Plugin files

marketing-playbook/
├── .claude-plugin/plugin.json
└── skills/marketing-playbook/SKILL.md

Included Skills1

marketing-playbookskills/marketing-playbook/SKILL.md

Force the 5 marketing decisions founders systematically avoid. Produces a Marketing Commitment Card — not a strategy doc, but specific commitments with accountability. Chains from positioning work. Branches by stage (pre-PMF vs post-PMF). Use when a startup needs to stop doing random acts of marketing and commit to a system.

Plugin manifests1

.claude-plugin/plugin.json
{
  "name": "marketing-playbook",
  "description": "Force the 5 marketing decisions founders systematically avoid. Produces a Marketing Commitment Card — specific commitments with accountability, not a strategy doc. Branches by stage (pre-PMF vs post-PMF). Chains from positioning work.",
  "version": "1.0.0",
  "author": {
    "name": "Stepan Gershuni",
    "url": "https://github.com/Gerstep"
  },
  "homepage": "https://github.com/Gerstep/marketing-playbook-plugin",
  "repository": "https://github.com/Gerstep/marketing-playbook-plugin",
  "license": "MIT",
  "keywords": [
    "marketing",
    "startup",
    "growth",
    "content-strategy",
    "founder-marketing",
    "go-to-market"
  ],
  "category": "strategy"
}

For maintainers

If you maintain this plugin, link to this source-backed listing from your README so users can review its manifest and indexed components.

[marketing-playbook on Agent Plugins Marketplace](https://pluginsmp.com/plugins/marketing-playbook)