lhm-marketing-hub

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.

Generate AHPRA-compliant responsive search ads (RSAs) for Australian healthcare clients with 15 headlines and 4 descriptions. Use this when users request ad copy, RSA creation, responsive search ads, healthcare ads, AHPRA compliant ads, or ad refresh for physio, chiro, podiatry, optometry, or naturopathy clients.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

Campaign-by-campaign Google Ads performance review with bid strategy and budget recommendations. Use this when users request budget optimization, bid strategy changes, budget pacing fixes, spend control, budget reallocation, scaling campaigns, or period-over-period performance comparison.

Transform client conversation transcripts into comprehensive Campaign & Sales Playbooks. Use this when the user uploads client transcripts, ChatGPT conversations, or interview notes and wants to create a strategic playbook. Also use when the user mentions 'build a playbook', 'campaign playbook', 'sales playbook', 'brand guidelines from transcript', or 'convert conversation to playbook'. This skill creates the McDonald's-style reference guide for marketing and client-facing teams, ensuring that every single interaction reflects the founder's values, vision, and mission consistently.

Gather client marketing context and enrich the canonical Obsidian client profile through its owning Project Hub workflow. Use when context is missing, incomplete, or needs updating.

Build a visual website content plan for an existing client: the proposed page architecture as an interactive HTML sitemap, colour-coded for what exists, what gets rebuilt, and what is still to be written, grouped in build order. No sales widget and no lead estimates. Use when the user says 'client sitemap', 'sitemap plan', 'content plan for the site', 'what pages do we still need', 'page roadmap', 'site structure for an existing client', or wants to map or expand a current client's site. For a prospect pitch that needs the impressions-to-leads opportunity model, use prospect-sitemap-opportunity instead. For the build-phase IA and 301 redirect map inside a live website project, use the WordPress hub sitemap-architect skill.

Systematic competitor evaluation using Porter's 5 Forces, competitive matrices, and positioning maps. Use this when the user mentions 'analyze competitors', 'competitive landscape', 'Porter's 5 Forces', 'competitor comparison', 'competitive positioning', 'identify competitors', 'competitive intelligence', 'market positioning', or needs help with competitor research, market mapping, or competitive strategy.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

Identifies gaps in a client's content strategy by analyzing competitors, keywords, and topic coverage. Use this when the user mentions 'content gap,' 'competitor content,' 'what content are we missing,' 'topic gaps,' 'content opportunities,' 'SERP analysis,' or 'what should we write about.' Combines keyword gap analysis, competitor content audits, and audience journey mapping.

Runs a full CORE-EEAT 80-item quality audit on any piece of content, scoring GEO readiness and SEO strength across 8 dimensions. Use this when the user mentions 'content quality,' 'CORE-EEAT audit,' 'content audit,' 'quality score,' 'is this content good enough,' 'GEO readiness,' 'E-E-A-T check,' or 'content benchmark.' Produces dimension scores, weighted totals, and a prioritized action plan.

Identifies outdated or underperforming content and creates a refresh plan to recover lost rankings and traffic. Use this when the user mentions 'content refresh,' 'update old content,' 'declining traffic,' 'outdated blog posts,' 'content decay,' 'recover rankings,' or 'republish strategy.' Covers performance analysis, gap identification, GEO enhancement, and republishing tactics.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

Generate an interactive analytics dashboard as a Claude Artifact. Use when the user wants to see how the site is performing, wants a traffic report, analytics dashboard, or monthly analytics review. Pulls GA4 data via the analytics MCP and renders KPI tiles, trend charts, and period comparison as an interactive Artifact. Triggers on: 'analytics dashboard', 'GA dashboard', 'traffic report', 'how is the site performing', 'monthly analytics', 'analytics review', 'site performance'.

Discover all GA4 events and classify them as primary conversions, secondary conversions, and funnel steps. Use this when the user mentions 'GA event config', 'configure GA events', 'set up conversions', 'classify events', 'conversion mapping', 'funnel setup', 'GA property setup', or 'event classification'. This is a one-time setup skill that saves configuration to client_profile.md.

Optimizes content for Generative Engine Optimization (GEO) to increase chances of being cited by AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews. Use this when the user mentions 'GEO,' 'AI citations,' 'AI overviews,' 'generative engine optimization,' 'get cited by AI,' 'Perplexity optimization,' 'ChatGPT citations,' 'AI-friendly content,' or 'quotable content.' Makes content AI-citeable while maintaining SEO value.

Audit Google Ads conversion actions, account-default and campaign-specific goals, GA4 event firing, and GA4-to-Ads imports. Use during every Google Ads monthly review and whenever conversion counts, call tracking, primary/secondary status, campaign optimisation goals, attribution, or imports are unclear. Produce a one-page current-to-recommended conversion matrix and exact implementation steps.

Verify a bounded Google Ads action before the Google Ads Lead advances. Use after a worker returns keyword, negative, RSA, bid/budget, PMax, landing-page, conversion-tracking or implementation-pack work; when checking whether evidence supports the recommendation; or when Head of Production needs an action-level QA verdict.

Register a recurring, unattended monthly Google Ads review for a client — canonical Obsidian context, read-only specialist evidence, verified Drive report, concise Hermes overview, and a resumable BasicOps approval handoff. Use this when the user wants to automate or schedule the monthly review.

Analyse Google Ads performance, determine the AdPulse zone and measurement confidence, reconcile prior commitments, and return up to five evidence-backed actions with specialist skill routes. Use for monthly reviews, zone checks, account health checks, or the review stage of a Google Ads Lead session. The Google Ads Lead owns subsequent action selection and skill chaining.

Identify wasted spend on poor-performing keywords, find top performers with 80/20 analysis, generate negative keyword lists, and recommend match type changes. Use this when users request keyword optimization, wasted spend audit, negative keywords, search terms analysis, or keyword performance review.

Discovers high-value keywords with search intent analysis, difficulty assessment, and content opportunity mapping. Use this when the user mentions 'keyword research', 'find keywords', 'keyword opportunities', 'search intent', 'topic clusters', 'keyword difficulty', 'content keywords', 'SEO keywords', 'long-tail keywords', 'keyword gap', or needs help planning which keywords to target for content or ads.

Audit landing pages for conversion optimisation with scored assessment, AHPRA compliance review, and copy improvement suggestions. Use this when users request landing page audit, conversion optimization, page review, CRO analysis, or landing page feedback for healthcare clients.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Data-driven title tag and meta description refresh for client websites (new builds, relaunches, or periodic refreshes), with GSC decline analysis, slug audit, and direct push to WordPress via the Rank Math REST API including 301 redirects for slug changes. Use this whenever the user wants to update, review, audit, or rewrite title tags, meta descriptions, SEO metas, or page slugs; mentions 'title tag refresh', 'meta refresh', 'new site metas', 'push metas to WordPress', 'which pages dropped off in GSC', 'declining pages', or 'slug cleanup'; or is launching a new/staging site that needs its metadata reviewed before go-live. Also use for standalone GSC period-over-period decline analysis even if no meta rewrite is requested.

Creates and optimizes title tags, meta descriptions, Open Graph tags, and Twitter cards for maximum CTR and SERP visibility. Use this when the user mentions 'meta tags,' 'title tags,' 'meta descriptions,' 'Open Graph,' 'OG tags,' 'Twitter cards,' 'SERP snippets,' 'click-through rate,' or 'CTR optimization.' Covers all page types including homepages, blogs, products, and services.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

Prepare and coach theme-led client strategy sessions that gather authentic source material for an LHM Master Campaign & Sales Playbook. Use when the user asks to prepare, plan, run, facilitate or create a prompt for a campaign-playbook meeting, founder interview, business-brain session, strategy call or voice-mode client conversation. Reads existing client context first, produces a tailored meeting pack and a ready-to-paste ChatGPT/Hermes meeting-coach prompt, and can process the completed transcript into a source brief for the campaign-playbook generator.

Generate AHPRA-compliant Performance Max banner ad copy and image prompts for Australian healthcare and cosmetic clinics. Outputs a single CSV file ready for Google Ads Editor import with multiple funnel-based asset groups. Use this when users request PMax banners, performance max assets, display ad copy, image prompts, or banner creative for physio, chiro, podiatry, psychology, or cosmetic clients.

Build a complete Performance Max campaign spec for an Australian local-service business (clinic, allied health, cosmetic, professional services - not eCommerce). Use this when the user mentions "set up a PMax campaign", "new Performance Max", "build a PMax campaign", "PMax setup", "launch Performance Max", "performance max for clinic", "performance max for practice", or "PMax for local business". Outputs a full campaign-build spec ready to enter into Google Ads Editor or the UI, covering objective, conversion goals, geo targeting, bid strategy, asset group structure, audience signals, budget, account-level assets, and a launch checklist.

Optimise an existing Performance Max campaign for an Australian local-service business. Runs either a monthly tactical optimisation pass or a 90-day strategic review. Use this when the user mentions "optimise PMax", "PMax optimisation", "Performance Max review", "PMax monthly", "PMax 90-day", "PMax quarterly", "fix Performance Max", "improve PMax performance", "PMax not converting", "PMax CPL too high", or when the Google Ads Lead routes a PMax action after a monthly review. Outputs a prioritised action list with AdPulse zone mapping and routes to bid-budget-optimizer, pmax-banner-generator, or landing-page-optimizer where appropriate.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

Rewrite rejected Digital PR articles to pass distributor quality checks. Audits against 25 PR writing guidelines plus CORE-EEAT, copy editing, and SEO baselines, then rewrites the full article. Use this when the user mentions 'rejected PR', 'PR rewrite', 'PR got rejected', 'fix the PR', 'rewrite the press release', 'digital PR audit', 'PR content audit', 'distributor rejected', 'PR not published', 'unpublished PR', or 'resubmit PR'.

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Enriches the product marketing sections of `client_profile.md` that other marketing skills reference.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

Build a client-ready proposed website sitemap plus opportunity model to win a website rebuild. Crawls the prospect's live site, researches search demand, designs the expanded architecture (unbundled service pages, location pages, audience and funding pages, blog clusters), and generates an interactive HTML sitemap with a live impressions-to-leads widget and ongoing-SEO slider, plus an optional spreadsheet. Use when the user says 'prospect sitemap', 'proposed sitemap', 'sitemap for the pitch', 'website proposal', 'map out the site for a prospect', 'show them what pages we should build', 'website opportunity', or is preparing a pitch for a new website or rebuild. For an existing client where no sales widget is wanted, use client-sitemap-plan instead. For the build-phase IA inside a live website project, use the WordPress hub sitemap-architect skill.

Adversarial 90-day Google Ads review that reconstructs last quarter's work from the client folder, red-teams the account and its assumptions against the prior 90 days, and assigns an AdPulse zone. Use this when the user mentions 'quarterly review', '90 day review', 'quarter review', 'adversarial review', 'red team the account', 'stress test the account', or 'Q review'. Runs every 90 days as a critical challenge to the account, not a friendly status update.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.