targetbay-reviews

Use when reviews and UGC exist but are not working — deciding where proof should appear on the site, which proof belongs on which page, whether to add badges, carousels or galleries, and whether existing photo and video can be reused in email, ads or social. Also use when a placement was added and nothing changed.

Use when a rating is falling, a product is attracting low ratings, negative reviews are clustering around a theme, or someone asks why a score dropped and what to do about it. Produces the cause and a response, including which reviews warrant a public reply. Use before any plan that tries to raise a rating.

Use when the question is where a store is short of social proof — which products, categories or price bands carry no reviews, too few, stale ones, or no photos — and what that absence is costing. This is the targeting skill every other review skill routes through; use it before planning requests, placements or a rating response, and whenever someone asks "which products need reviews."

Use for an open-ended assessment of a store's whole review and UGC programme — when someone asks what is wrong with our reviews, where to start, what to fix first, or wants a review of the programme without naming a specific problem. Scans collection, ratings, display and distribution together and ranks what is most worth fixing.

Use when a store needs to collect more reviews — designing or fixing how and when it asks customers, choosing the trigger and the delay, deciding which products to prioritise, adding or removing a follow-up, or working out why submissions are low despite requests going out. Covers photo and video asks as well as text.