rhetorician

Performs line-level prose editing — pruning adverbs, activating voice, cutting redundancy, and enforcing parallel structure for concision and readability. Use when revising any written content, even if the request is just 'make this better,' 'tighten this up,' or 'clean up the writing.'

Stress-tests business documents for logical gaps, unproven assertions, and structural weakness using the Amazon narrative standard, Minto's pyramid logic, and the Completed Staff Work doctrine. Use when evaluating memos, proposals, strategy docs, or any document headed to executive review.

Use when a document's argument buries its conclusion or has logical gaps—applies Minto's Pyramid (Answer First, MECE grouping) and Orwell's concision rules to rebuild structure.

Use when writing is structurally clear but emotionally flat—adds turning points, sensory metaphors, and change hooks using Storr's brain-change model and Hopkins' specificity techniques.

Applies Hopkins' testing rigor and Ogilvy's brand-building discipline to write advertising copy where every line justifies its cost through traced results. Use when writing ads, marketing materials, landing pages, or any evidence-based persuasive content.