Agent Plugins Marketplace
All plugins

pm-product-strategy

v2.1.0

Product strategy skills for PMs: vision, strategy canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, and monetization.

Claude Code12 Skills

By Paweł HurynLicense: MIT26.3k GitHub starsUpdated last week

Directory evidence

Runtimes
Claude Code
Parsed components
12 skill or MCP entries
Source updated
Sep 14, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology

Install pm-product-strategy for Claude Code

Installs for the current user
claude plugin marketplace add IchenDEV/agent-plugin-mkt
claude plugin marketplace update agent-plugin-marketplace
claude plugin install pm-product-strategy@agent-plugin-marketplace

Paste and run these commands in a terminal with Claude Code. They add and refresh the PluginsMP catalog, then install this plugin.

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/phuryn/pm-skills

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The plugin root is pm-product-strategy/.

Plugin files

pm-product-strategy/
├── .claude-plugin/plugin.json
├── skills/ansoff-matrix/SKILL.md
├── skills/business-model/SKILL.md
├── skills/lean-canvas/SKILL.md
├── skills/monetization-strategy/SKILL.md
├── skills/pestle-analysis/SKILL.md
├── skills/porters-five-forces/SKILL.md
├── skills/pricing-strategy/SKILL.md
├── skills/product-strategy/SKILL.md
├── skills/product-vision/SKILL.md
├── skills/startup-canvas/SKILL.md
├── skills/swot-analysis/SKILL.md
└── skills/value-proposition/SKILL.md

Included Skills12

ansoff-matrixskills/ansoff-matrix/SKILL.md

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

business-modelskills/business-model/SKILL.md

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

lean-canvasskills/lean-canvas/SKILL.md

Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.

monetization-strategyskills/monetization-strategy/SKILL.md

Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.

pestle-analysisskills/pestle-analysis/SKILL.md

Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.

porters-five-forcesskills/porters-five-forces/SKILL.md

Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing competitive forces, or evaluating market attractiveness.

pricing-strategyskills/pricing-strategy/SKILL.md

Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

product-strategyskills/product-strategy/SKILL.md

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

product-visionskills/product-vision/SKILL.md

Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction.

startup-canvasskills/startup-canvas/SKILL.md

Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.

swot-analysisskills/swot-analysis/SKILL.md

Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.

value-propositionskills/value-proposition/SKILL.md

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

Plugin manifests1

pm-product-strategy/.claude-plugin/plugin.json
{
  "name": "pm-product-strategy",
  "version": "2.1.0",
  "description": "Product strategy skills for PMs: vision, strategy canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, and monetization.",
  "author": {
    "name": "Paweł Huryn",
    "email": "[email protected]",
    "url": "https://www.productcompass.pm"
  },
  "keywords": [
    "product-management",
    "strategy",
    "vision",
    "business-model",
    "swot",
    "competitive-analysis"
  ],
  "homepage": "https://www.productcompass.pm",
  "license": "MIT"
}

If you maintain this plugin, link to this source-backed listing from your README so users can review its manifest and indexed components.

[pm-product-strategy on Agent Plugins Marketplace](https://pluginsmp.com/plugins/pm-product-strategy)