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pm-market-research

v2.1.0

Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.

Claude Code7 Skills

By Paweł HurynLicense: MIT26.3k GitHub starsUpdated last week

Directory evidence

Runtimes
Claude Code
Parsed components
7 skill or MCP entries
Source updated
Sep 14, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology →

Install pm-market-research for Claude Code

Installs for the current user
claude plugin marketplace add IchenDEV/agent-plugin-mkt
claude plugin marketplace update agent-plugin-marketplace
claude plugin install pm-market-research@agent-plugin-marketplace

Paste and run these commands in a terminal with Claude Code. They add and refresh the PluginsMP catalog, then install this plugin.

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/phuryn/pm-skills

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The plugin root is pm-market-research/.

Plugin files

pm-market-research/
├── .claude-plugin/plugin.json
├── skills/competitor-analysis/SKILL.md
├── skills/customer-journey-map/SKILL.md
├── skills/market-segments/SKILL.md
├── skills/market-sizing/SKILL.md
├── skills/sentiment-analysis/SKILL.md
├── skills/user-personas/SKILL.md
└── skills/user-segmentation/SKILL.md

Included Skills7

competitor-analysisskills/competitor-analysis/SKILL.md

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

customer-journey-mapskills/customer-journey-map/SKILL.md

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

market-segmentsskills/market-segments/SKILL.md

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

market-sizingskills/market-sizing/SKILL.md

Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.

sentiment-analysisskills/sentiment-analysis/SKILL.md

Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.

user-personasskills/user-personas/SKILL.md

Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.

user-segmentationskills/user-segmentation/SKILL.md

Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.

Plugin manifests1

pm-market-research/.claude-plugin/plugin.json
{
  "name": "pm-market-research",
  "version": "2.1.0",
  "description": "Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.",
  "author": {
    "name": "Paweł Huryn",
    "email": "[email protected]",
    "url": "https://www.productcompass.pm"
  },
  "keywords": [
    "product-management",
    "market-research",
    "personas",
    "segmentation",
    "competitor-analysis",
    "market-sizing",
    "TAM",
    "SAM",
    "SOM"
  ],
  "homepage": "https://www.productcompass.pm",
  "license": "MIT"
}

For maintainers

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[pm-market-research on Agent Plugins Marketplace](https://pluginsmp.com/plugins/pm-market-research)