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pm-go-to-market

v2.1.0

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

Claude Code6 Skills

By Paweł HurynLicense: MIT26.3k GitHub starsUpdated last week

Directory evidence

Runtimes
Claude Code
Parsed components
6 skill or MCP entries
Source updated
Sep 14, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology →

Install pm-go-to-market for Claude Code

Installs for the current user
claude plugin marketplace add IchenDEV/agent-plugin-mkt
claude plugin marketplace update agent-plugin-marketplace
claude plugin install pm-go-to-market@agent-plugin-marketplace

Paste and run these commands in a terminal with Claude Code. They add and refresh the PluginsMP catalog, then install this plugin.

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/phuryn/pm-skills

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The plugin root is pm-go-to-market/.

Plugin files

pm-go-to-market/
├── .claude-plugin/plugin.json
├── skills/beachhead-segment/SKILL.md
├── skills/competitive-battlecard/SKILL.md
├── skills/growth-loops/SKILL.md
├── skills/gtm-motions/SKILL.md
├── skills/gtm-strategy/SKILL.md
└── skills/ideal-customer-profile/SKILL.md

Included Skills6

beachhead-segmentskills/beachhead-segment/SKILL.md

Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.

competitive-battlecardskills/competitive-battlecard/SKILL.md

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

growth-loopsskills/growth-loops/SKILL.md

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

gtm-motionsskills/gtm-motions/SKILL.md

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

gtm-strategyskills/gtm-strategy/SKILL.md

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

ideal-customer-profileskills/ideal-customer-profile/SKILL.md

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

Plugin manifests1

pm-go-to-market/.claude-plugin/plugin.json
{
  "name": "pm-go-to-market",
  "version": "2.1.0",
  "description": "Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.",
  "author": {
    "name": "Paweł Huryn",
    "email": "[email protected]",
    "url": "https://www.productcompass.pm"
  },
  "keywords": [
    "product-management",
    "go-to-market",
    "gtm",
    "growth-loops",
    "icp",
    "launch"
  ],
  "homepage": "https://www.productcompass.pm",
  "license": "MIT"
}

For maintainers

If you maintain this plugin, link to this source-backed listing from your README so users can review its manifest and indexed components.

[pm-go-to-market on Agent Plugins Marketplace](https://pluginsmp.com/plugins/pm-go-to-market)