pm-design

Generate a WCAG 2.2 accessibility audit checklist and remediation suggestions for any UI or design. Use when asked to audit for accessibility, check WCAG compliance, review a design for a11y issues, or create an accessibility remediation plan. Produces a prioritised checklist with pass/fail assessments and specific fixes.

Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact. Use when asked to apply brand guidelines to a document/deck/page, to extract a brand kit from existing materials or a website, to keep AI-produced artifacts on-brand, or to write lightweight brand guidelines for a startup. Produces a compact brand kit (visual tokens + voice rules + application examples) and/or an artifact restyled to it. For a creator's personal voice use creator-brand-kit; for building new UI systems use frontend-design.

Give structured, constructive feedback on any design using UX frameworks. Use when asked to critique a design, review a UI, give feedback on a Figma file or wireframe, assess a user flow, or evaluate a design against UX principles. Produces actionable critique applying Jobs-to-be-Done, Gestalt principles, and usability heuristics, with prioritised issues and specific recommendations.

Audit a design system for consistency, coverage, and quality. Use when asked to audit a design system, review a component library, assess design token coverage, or evaluate the health of a shared design system. Produces a structured audit with a health score, component coverage gaps, token inconsistencies, accessibility issues, and a prioritised remediation roadmap.

Generate a complete, accessibility-checked design system from scratch — colour ramps, type scale, spacing, elevation, and exports for CSS, Tailwind, design tokens, Figma, VS Code and PowerPoint. Use when asked to create a design system, pick a colour palette, build a starter theme, produce design tokens for a new product, or apply an existing brand colour to a full system. For auditing a system that already exists use design-system-audit; for extracting one from a live site use brand-guidelines.

Produce frontend UI that actually looks designed — a working spacing/type system, deliberate color use, real states, and restraint — instead of the generic AI-generated interface. Use when asked to build or restyle a UI, landing page, dashboard, or component, when output 'works but looks like a prototype', or to establish the visual system for a new app. Produces working HTML/CSS (or framework components) built on an explicit token system, with hover/focus/empty/loading states included. For critiquing an existing design use design-critique; for auditing a design system use design-system-audit.

Create a structured UX research plan for any product question or feature. Use when asked to write a research plan, design a user study, create a discussion guide, write screener questions, or plan usability testing. Produces a full research plan with objectives, methodology, screener, discussion guide, and synthesis framework.