pm-copy

Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.

Write a cold sales/B2B outreach email that earns a reply. Use when asked to write a cold email, a sales outreach email, a prospecting email, or a cold email sequence to a business prospect. Produces a short, personalised email — subject, a relevant opener, one clear value-led ask, and a low-friction CTA — plus 2 follow-ups, written to be replied to, not deleted.

Write a multi-email nurture/onboarding/launch sequence with a goal per email. Use when asked to write an email sequence, a welcome/onboarding series, a nurture drip, a launch sequence, or a re-engagement series. Produces the sequence map (trigger, timing, goal per email) plus the full copy for each email — subject, body, and one CTA — designed to move the reader one step at a time.

Generate and pressure-test headline options across proven formulas. Use when asked for headlines, a title, a subject line, a hook, or to improve a weak headline for a page, post, email, or ad. Produces 10–15 headline options grouped by formula (benefit, how-to, number, question, curiosity, social proof), each scored for clarity and specificity, with the top 3 recommended and why.

Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.

Write a long-form sales page that takes a cold reader to a purchase. Use when asked to write a sales page, a long-form sales letter, a course/offer page, or direct-response copy that has to close on the page. Produces a full long-form structure — hook, problem agitation, the offer & mechanism, proof, offer stack & price framing, risk reversal, urgency, and a repeated CTA — written to sell, ethically.

Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Use when asked to write a value prop, a value proposition, a one-liner, or to clarify 'what do we even say we do?'. Produces a primary value-prop statement, a plain-language one-liner, 3 benefit-led variations, and the before→after transformation it promises — ready to headline a landing page.