master-skills-marketing-growth

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.

Audit and rewrite content to remove 21 categories of AI writing patterns with a 43-entry replacement table

Automate Benchmark Email tasks via Rube MCP (Composio). Always search tools first for current schemas.

This skill enforces Sentry's blog writing standards across every post — whether you're helping an engineer write their first blog post or a marketer draft a product announcement.

Automate Box operations including file upload/download, content search, folder management, collaboration, metadata queries, and sign requests through Composio's Box toolkit.

Automate Brevo (formerly Sendinblue) email marketing operations through Composio's Brevo toolkit via Rube MCP.

Analyze a repository to generate recommended Claude Code settings.json permissions. Use when setting up a new project, auditing existing settings, or determining which read-only bash commands to allow. Detects tech stack, build tools, and monorepo structure.

When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) — this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence).

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

Automate Confluence page creation, content search, space management, labels, and hierarchy navigation via Rube MCP (Composio). Always search tools first for current schemas.

Makes AI-generated content sound genuinely human — not just cleaned up, but alive. Use when content feels robotic, uses too many AI clichés, lacks personality, or reads like it was written by committee. Triggers: 'this sounds like AI', 'make it more human', 'add personality', 'it feels generic', 'sounds robotic', 'fix AI writing', 'inject our voice'. NOT for initial content creation (use content-production). NOT for SEO optimization (use content-production Mode 3).

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing.

Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.

Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on each section. Transforms your writing process from solo effort to collaborative partnership.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

One sentence - what this skill does and when to invoke it

Scrapes content based on a preset URL list, filters high-quality technical information, and generates daily Markdown reports.

Extract clean markdown content from web pages using Defuddle CLI, removing clutter and navigation to save tokens. Use instead of WebFetch when the user provides a URL to read or analyze, for online documentation, articles, blog posts, or any standard web page.

Automate Dialpad tasks via Rube MCP (Composio). Always search tools first for current schemas.

Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new documents, (2) Modifying or editing content, (3) Working with tracked changes, (4) Adding comments, or any other document tasks

A user may ask you to create, edit, or analyze the contents of a .docx file. A .docx file is essentially a ZIP archive containing XML files and other resources that you can read or edit. You have different tools and workflows available for different tasks.

Automate Doppler Marketing Automation tasks via Rube MCP (Composio). Always search tools first for current schemas.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders.

This skill enables makepad-skills to self-improve continuously during development.

Motor de crescimento para produtos digitais -- growth hacking, SEO, ASO, viral loops, email marketing, CRM, referral programs e aquisicao organica.

Improves the quality of images, especially screenshots, by enhancing resolution, sharpness, and clarity. Perfect for preparing images for presentations, documentation, or social media posts.

High-level technical SEO and site architecture auditor. Invoke to scan local or live environments for indexing, crawl budget, and structural errors.

Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.

AI-powered LinkedIn content suite: generate posts, carousels, newsletters, and 30-day calendars with niche-specific SEO rules and a reinforcement-learning personal memory system.

Audit and improve local SEO for law firms, attorneys, forensic experts and legal/professional services sites with local presence, focusing on GBP, directories, E-E-A-T and practice/location pages.

CRITICAL: Use for Makepad animation system. Triggers on: makepad animation, makepad animator, makepad hover, makepad state, makepad transition, "from: { all: Forward", makepad pressed, makepad 动画, makepad 状态, makepad 过渡, makepad 悬停效果

CRITICAL: Use for Makepad getting started and app structure. Triggers on: makepad, makepad getting started, makepad tutorial, live_design!, app_main!, makepad project setup, makepad hello world, "how to create makepad app", makepad 入门, 创建 makepad 应用, makepad 教程, makepad 项目结构

CRITICAL: Use for Makepad DSL syntax and inheritance. Triggers on: makepad dsl, live_design, makepad inheritance, makepad prototype, "<Widget>", "Foo = { }", makepad object, makepad property, makepad DSL 语法, makepad 继承, makepad 原型, 如何定义 makepad 组件

CRITICAL: Use for Makepad event and action handling. Triggers on: makepad event, makepad action, Event enum, ActionTrait, handle_event, MouseDown, KeyDown, TouchUpdate, Hit, FingerDown, post_action, makepad 事件, makepad action, 事件处理

CRITICAL: Use for Makepad font and text rendering. Triggers on: makepad font, makepad text, makepad glyph, makepad typography, font atlas, text layout, font family, font size, text shaping, makepad 字体, makepad 文字, makepad 排版, makepad 字形

CRITICAL: Use for Makepad layout system. Triggers on: makepad layout, makepad width, makepad height, makepad flex, makepad padding, makepad margin, makepad flow, makepad align, Fit, Fill, Size, Walk, "how to center in makepad", makepad 布局, makepad 宽度, makepad 对齐, makepad 居中

CRITICAL: Use for Makepad cross-platform support. Triggers on: makepad platform, makepad os, makepad macos, makepad windows, makepad linux, makepad android, makepad ios, makepad web, makepad wasm, makepad metal, makepad d3d11, makepad opengl, makepad webgl, OsType, CxOs, makepad 跨平台, makepad 平台支持

This category provides reference materials for debugging, code quality, and advanced layout patterns.

CRITICAL: Use for Makepad shader system. Triggers on: makepad shader, makepad draw_bg, Sdf2d, makepad pixel, makepad glsl, makepad sdf, draw_quad, makepad gpu, makepad 着色器, makepad shader 语法, makepad 绘制

Makepad UI development skills for Rust apps: setup, patterns, shaders, packaging, and troubleshooting.

CRITICAL: Use for Makepad Splash scripting language. Triggers on: splash language, makepad script, makepad scripting, script!, cx.eval, makepad dynamic, makepad AI, splash 语言, makepad 脚本

Version: makepad-widgets (dev branch) | Last Updated: 2026-01-19 > > Check for updates: https://crates.io/crates/makepad-widgets

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.