marketing
v1.2.0Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.
by Anthropic23.4kupdated 37 minutes ago
Source
git clone https://github.com/anthropics/knowledge-work-pluginsClone the source, then follow the repository's marketplace instructions for your runtime. The plugin root is marketing/ inside the repository.
Layout
├── .claude-plugin/plugin.json├── skills/brand-review/SKILL.md├── skills/campaign-plan/SKILL.md├── skills/competitive-brief/SKILL.md├── skills/content-creation/SKILL.md├── skills/draft-content/SKILL.md├── skills/email-sequence/SKILL.md├── skills/performance-report/SKILL.md├── skills/seo-audit/SKILL.md└── .mcp.json
Skills8
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.
MCP servers11
- url
- https://api.ahrefs.com/mcp/mcp
- url
- https://mcp.amplitude.com/mcp
- url
- https://mcp.eu.amplitude.com/mcp
- url
- https://mcp.canva.com/mcp
- url
- https://mcp.figma.com/mcp
- url
- https://mcp.hubspot.com/anthropic
- url
- https://mcp.klaviyo.com/mcp
- url
- https://mcp.notion.com/mcp
- url
- https://mcp.similarweb.com
- url
- https://mcp.slack.com/mcp
- url
- https://mcp.supermetrics.com/mcp
Manifests1
{
"name": "marketing",
"version": "1.2.0",
"description": "Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.",
"author": {
"name": "Anthropic"
}
}