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marketing

v1.2.0

Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.

Claude Code8 skills11 MCP serversstreamable-http

by Anthropic23.4kupdated 37 minutes ago

Source

git clone https://github.com/anthropics/knowledge-work-plugins

Clone the source, then follow the repository's marketplace instructions for your runtime. The plugin root is marketing/ inside the repository.

Layout

marketing/
├── .claude-plugin/plugin.json
├── skills/brand-review/SKILL.md
├── skills/campaign-plan/SKILL.md
├── skills/competitive-brief/SKILL.md
├── skills/content-creation/SKILL.md
├── skills/draft-content/SKILL.md
├── skills/email-sequence/SKILL.md
├── skills/performance-report/SKILL.md
├── skills/seo-audit/SKILL.md
└── .mcp.json

Skills8

brand-reviewskills/brand-review/SKILL.md

Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.

campaign-planskills/campaign-plan/SKILL.md

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

competitive-briefskills/competitive-brief/SKILL.md

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

content-creationskills/content-creation/SKILL.md

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

draft-contentskills/draft-content/SKILL.md

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.

email-sequenceskills/email-sequence/SKILL.md

Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.

performance-reportskills/performance-report/SKILL.md

Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

seo-auditskills/seo-audit/SKILL.md

Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.

MCP servers11

ahrefsstreamable-http
url
https://api.ahrefs.com/mcp/mcp
amplitudestreamable-http
url
https://mcp.amplitude.com/mcp
amplitude-eustreamable-http
url
https://mcp.eu.amplitude.com/mcp
canvastreamable-http
url
https://mcp.canva.com/mcp
figmastreamable-http
url
https://mcp.figma.com/mcp
hubspotstreamable-http
url
https://mcp.hubspot.com/anthropic
klaviyostreamable-http
url
https://mcp.klaviyo.com/mcp
notionstreamable-http
url
https://mcp.notion.com/mcp
similarwebstreamable-http
url
https://mcp.similarweb.com
slackstreamable-http
url
https://mcp.slack.com/mcp
supermetricsstreamable-http
url
https://mcp.supermetrics.com/mcp

Manifests1

marketing/.claude-plugin/plugin.json
{
  "name": "marketing",
  "version": "1.2.0",
  "description": "Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.",
  "author": {
    "name": "Anthropic"
  }
}