lhm-gmb-hub

Generate a 3-month blog content schedule (topics, target keywords, publish dates) for a client, matching the GMB program's 3-month cycle length. Posts-per-month is client-specific, read from project-management/gmb.md. Use this when the user mentions 'blog schedule for [Client]', 'blog content calendar', 'blog plan', 'quarterly blog schedule', or '3 month blog plan'.

Search major directories for existing business listings and check NAP consistency. Use this when the user mentions 'run a citation audit for [Client]', 'citation audit', 'directory check', 'NAP check', 'citations', 'directory listings', 'business directories', or 'citation cleanup'.

Audit the 8 homepage consistency signals that align the client's website with their Google Business Profile. Use this when the user mentions 'audit consistency signals for [Client]', 'homepage audit', 'consistency signals', '8 signals check', 'NAP consistency', 'homepage signals', 'location page audit', or 'GBP website alignment'.

Extract expert-level entities, concepts, and technical terms from top-ranking competitor content to build an entity map that proves topical authority. Use this when the user mentions 'run entity mapping for [Client]', 'entity mapping', 'entity map', 'extract entities', 'topical authority', 'entity gaps', or 'competitor entities'.

Discover real questions people ask about a service and build FAQ/supporting content pages. Use this when the user mentions 'build FAQ content for [Service] for [Client]', 'FAQ pages', 'supporting content', 'PAA content', 'build FAQs', 'questions people ask about [Service]', 'create supporting pages', or wants to produce Month 2 content using the FAQ path. Discovers PAA questions and Reddit questions, then hands to content-writer agent for 8-pass writing.

Research competitor GBP profiles and generate a full Google Business Profile optimisation plan including categories, services, business description, and profile completion checklist. Use this when the user mentions 'optimise GBP for [Client]', 'GBP optimisation', 'Google Business Profile', 'optimise the profile', 'GBP categories', 'GBP services', 'business description', or 'profile optimisation'.

Generate 13 weekly Google Business Profile posts (one 3-month cycle) for a client, rotating between service highlights, tips, seasonal content, and team spotlights. Use this when the user mentions 'generate GBP posts for [Client]', 'GBP posts', 'weekly posts', 'Google Business posts', 'GBP content calendar', or 'post schedule'. Also use this to shorten an existing 52-week/12-month calendar down to the current 3-month cycle length.

Read, create, or update the GMBProjectManagement.md file for a client. Use this when the user mentions 'GMB status', 'where are we at with GMB', 'update GMB project', 'update rankings', 'GMB progress', 'what's left to do', 'mark as done', or wants to check or modify the project tracking document. Also used internally by all agents after completing tasks.

Find pages on a client's site that have zero or insufficient external backlinks. Use this when the user mentions 'find pages missing external links', 'link gap', 'pages without links', 'link audit', 'backlink gap', 'which pages need links', 'link gap analysis', or wants to start Month 3 link building by identifying which pages to prioritise. Crawls the sitemap, pulls backlink data per page, and produces a prioritised report with a tracking spreadsheet.

Find local authority link opportunities including Chambers of Commerce, sponsorships, and community organisations. Use this when the user mentions 'find local authority link opportunities', 'chamber of commerce', 'sponsorship links', 'local links', 'authority links', 'community links', '.edu links', 'local sponsorship', or wants to identify high-value local backlink sources during Month 3. Searches within a 70-80km radius and estimates costs.

Generate a monthly or end-of-cycle report showing ranking progress, work completed, and next steps. Use this when the user mentions 'generate month 1 report', 'generate month 2 report', 'generate month 3 report', 'monthly report', 'cycle report', 'end of month report', 'end of cycle report', 'progress report', or wants a formatted summary of what was accomplished and how rankings have moved. Adapts format based on which month of the cycle (1, 2, or 3). Month 3 produces a full cycle summary with next-cycle recommendations.

Set up (or update) a recurring automated monthly GMB optimisation run for a client — a scheduled task that works the client's project-management/gmb.md checklist, stages any site changes on a branch, creates a BasicOps follow-up task, and notifies the team via Telegram and email. Use this when the user says 'set up the monthly GMB loop for [Client]', 'automate the GMB cycle for [Client]', 'turn on the monthly loop', 'create a scheduled GMB run', or wants to repurpose an existing client's loop for a new client.

Write hyper-local neighbourhood overlay pages targeting specific suburbs and landmarks near a client's business. Use this when the user mentions 'write neighbourhood overlay pages', 'overlay pages', 'geo pages', 'location pages', 'neighbourhood pages', 'suburb pages', 'areas we serve pages', or wants to produce Month 2 content using the overlay/proximity path. Uses Local Falcon grid data to identify yellow grid points (positions 4-6) and targets nearby landmarks.

Generate a press release brief targeting a specific keyword and service page. Use this when the user mentions 'generate a PR brief', 'PR brief', 'press release', 'Signal Genesis', 'write a press release', 'PR distribution', 'press release draft', or wants to create a press release as part of Month 3 link building. Optional skill, only for clients with PR distribution budget.

Run a Local Falcon grid scan and competitor audit to diagnose a client's local SEO position. Use this when the user mentions 'run a local diagnostic for [Client]', 'local diagnostic', 'grid scan', 'baseline diagnostic', 're-run diagnostic', 'Local Falcon scan', '169 point grid', 'Top 3%', or 'competitor audit'. Used during Month 0 (baseline) and Month 2 (re-run comparison).

Write a full service page for a client's GMB optimisation campaign. Use this when the user mentions 'write service page content for [Service] for [Client]', 'write service page', 'create service page', 'service page for [topic]', 'build a service page', or wants to produce a service page as part of Month 1. This skill handles research and context gathering, then hands off to the content-writer agent for the 8-pass writing pipeline.

Select the top 3 priority services to focus on for the current optimisation cycle based on ranking data, search volume, and the decision framework. Use this when the user mentions 'select priority services for [Client] this cycle', 'pick services', 'which services should we focus on', 'service priorities', 'priority selection', 'what should we work on this cycle', or 'choose services'.

Generate a siloed site hierarchy that mirrors the client's GBP structure, mapping internal linking between homepage, category pages, and service pages. Use this when the user mentions 'map the site architecture for [Client]', 'site architecture', 'silo structure', 'site map', 'page hierarchy', 'internal linking map', or 'site structure'.

Run a technical SEO audit on a specific page URL. Use this when the user mentions 'run a technical audit on [URL]', 'technical audit', 'check page technical', 'schema check', 'indexing check', 'is the page indexed', 'check schema markup', 'page speed check', or wants to validate that a newly published service page meets all technical requirements. Covers schema validation, broken links, indexing status, page speed, and mobile responsiveness.