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google-ads-strategist

v0.7.7

Senior Google Ads strategist — designs campaigns through iterative improvement, verifies via Chrome (Ad Preview Tool, SERP, Transparency Center), and creates campaigns in Google Ads UI in PAUSED state for investor review. Enforces single-variable hypothesis discipline, buyer-intent + product-value gates, and accumulates per-advertiser learnings. Chrome-first, no API dev-token needed.

CodexClaude Code21 Skills

By Andre PaatLicense: MIT0 GitHub starsUpdated last week

Directory evidence

Runtimes
Codex and Claude Code
Parsed components
21 skill or MCP entries
Source updated
Sep 13, 2026
Manifest status
Canonical path parsed

The directory validates manifest shape and source location. It does not execute the plugin or provide a security endorsement. Review the indexing methodology

Install google-ads-strategist for Codex and Claude Code

Installs for the current user
codex plugin marketplace add paat/claude-plugins
codex plugin marketplace upgrade paat-plugins
codex plugin add google-ads-strategist@paat-plugins

Paste and run these commands in a terminal with Codex. They add and refresh the paat-plugins catalog, then install this plugin.

Compatibility: the page URL and API slug “google-ads-strategist” remain stable.

  • Codex: google-ads-strategist@agent-plugin-marketplacegoogle-ads-strategist@paat-plugins

The installer fetches third-party code from the source repository shown on this page. This directory validates manifest structure and source location, but does not perform a security audit; review the manifest, components, and source before installing.

Get the source manually
git clone https://github.com/paat/claude-plugins

Clone the source repository, then follow its setup instructions to add the plugin to a compatible client. The plugin root is plugins/google-ads-strategist/.

Plugin files

plugins/google-ads-strategist/
├── .codex-plugin/plugin.json
├── .claude-plugin/plugin.json
├── skills/browser-verification/SKILL.md
├── skills/buyer-intent-targeting/SKILL.md
├── skills/chrome-campaign-creation/SKILL.md
├── skills/clickable-copy/SKILL.md
├── skills/competitor-intel/SKILL.md
├── skills/google-ads-strategist-ads-audit-workflow/SKILL.md
├── skills/google-ads-strategist-ads-brief-workflow/SKILL.md
├── skills/google-ads-strategist-ads-create-workflow/SKILL.md
├── skills/google-ads-strategist-ads-diff-workflow/SKILL.md
├── skills/google-ads-strategist-ads-distill-workflow/SKILL.md
├── skills/google-ads-strategist-ads-hypothesize-workflow/SKILL.md
├── skills/google-ads-strategist-ads-iterate-workflow/SKILL.md
├── skills/google-ads-strategist-ads-metrics-workflow/SKILL.md
├── skills/google-ads-strategist-ads-monitor-workflow/SKILL.md
├── skills/google-ads-strategist-ads-ready-workflow/SKILL.md
├── skills/google-ads-strategist-ads-serp-workflow/SKILL.md
├── skills/google-ads-strategist-ads-spy-workflow/SKILL.md
├── skills/google-ads-strategist-ads-verify-workflow/SKILL.md
├── skills/hypothesis-journaling/SKILL.md
├── skills/iterative-campaign-design/SKILL.md
└── skills/iterative-optimization/SKILL.md

Included Skills21

browser-verificationskills/browser-verification/SKILL.md

Use for Google Ads browser verification, Ad Preview tools, incognito SERP captures, screenshots, and UI metric pulls.

buyer-intent-targetingskills/buyer-intent-targeting/SKILL.md

Use for commercial-intent keyword selection, negatives, landing pages, and ad copy before Google Ads spend.

chrome-campaign-creationskills/chrome-campaign-creation/SKILL.md

Use to create paused Google Ads campaigns in Chrome: settings, ad groups, keywords, RSAs, extensions, and negatives.

clickable-copyskills/clickable-copy/SKILL.md

Use for Google Ads headlines, descriptions, extensions, landing-page-match copy, competitor differentiation, and RSA character limits.

competitor-intelskills/competitor-intel/SKILL.md

Use for Google Ads competitor research, Transparency Center pulls, ad-copy gaps, Auction Insights, and SERP pressure.

google-ads-strategist-ads-audit-workflowskills/google-ads-strategist-ads-audit-workflow/SKILL.md

Run /ads-audit workflow from google-ads-strategist; alias /google-ads-strategist:ads-audit.

google-ads-strategist-ads-brief-workflowskills/google-ads-strategist-ads-brief-workflow/SKILL.md

Run /ads-brief workflow from google-ads-strategist; alias /google-ads-strategist:ads-brief.

google-ads-strategist-ads-create-workflowskills/google-ads-strategist-ads-create-workflow/SKILL.md

Run /ads-create workflow from google-ads-strategist; alias /google-ads-strategist:ads-create.

google-ads-strategist-ads-diff-workflowskills/google-ads-strategist-ads-diff-workflow/SKILL.md

Run /ads-diff workflow from google-ads-strategist; alias /google-ads-strategist:ads-diff.

google-ads-strategist-ads-distill-workflowskills/google-ads-strategist-ads-distill-workflow/SKILL.md

Run /ads-distill workflow from google-ads-strategist; alias /google-ads-strategist:ads-distill.

google-ads-strategist-ads-hypothesize-workflowskills/google-ads-strategist-ads-hypothesize-workflow/SKILL.md

Run /ads-hypothesize workflow from google-ads-strategist; alias /google-ads-strategist:ads-hypothesize.

google-ads-strategist-ads-iterate-workflowskills/google-ads-strategist-ads-iterate-workflow/SKILL.md

Run /ads-iterate workflow from google-ads-strategist; alias /google-ads-strategist:ads-iterate.

google-ads-strategist-ads-metrics-workflowskills/google-ads-strategist-ads-metrics-workflow/SKILL.md

Run /ads-metrics workflow from google-ads-strategist; alias /google-ads-strategist:ads-metrics.

google-ads-strategist-ads-monitor-workflowskills/google-ads-strategist-ads-monitor-workflow/SKILL.md

Run /ads-monitor workflow from google-ads-strategist; alias /google-ads-strategist:ads-monitor.

google-ads-strategist-ads-ready-workflowskills/google-ads-strategist-ads-ready-workflow/SKILL.md

Run /ads-ready workflow from google-ads-strategist; alias /google-ads-strategist:ads-ready.

google-ads-strategist-ads-serp-workflowskills/google-ads-strategist-ads-serp-workflow/SKILL.md

Run /ads-serp workflow from google-ads-strategist; alias /google-ads-strategist:ads-serp.

google-ads-strategist-ads-spy-workflowskills/google-ads-strategist-ads-spy-workflow/SKILL.md

Run /ads-spy workflow from google-ads-strategist; alias /google-ads-strategist:ads-spy.

google-ads-strategist-ads-verify-workflowskills/google-ads-strategist-ads-verify-workflow/SKILL.md

Run /ads-verify workflow from google-ads-strategist; alias /google-ads-strategist:ads-verify.

hypothesis-journalingskills/hypothesis-journaling/SKILL.md

Use for Google Ads iteration hypotheses, result logs, falsifiability checks, and cross-iteration learning distillation.

iterative-campaign-designskills/iterative-campaign-design/SKILL.md

Use for pre-launch Google Ads iteration design, single-variable hypotheses, browser verification, and SERP differentiation checks.

iterative-optimizationskills/iterative-optimization/SKILL.md

Use for live Google Ads optimization with metrics, wait gates, single-variable changes, and CPA/CTR/CVR diagnosis.

Plugin manifests2

plugins/google-ads-strategist/.codex-plugin/plugin.json
{
  "name": "google-ads-strategist",
  "version": "0.7.7",
  "description": "Senior Google Ads strategist — designs campaigns through iterative improvement, verifies via Chrome (Ad Preview Tool, SERP, Transparency Center), and creates campaigns in Google Ads UI in PAUSED state for investor review. Enforces single-variable hypothesis discipline, buyer-intent + product-value gates, and accumulates per-advertiser learnings. Chrome-first, no API dev-token needed.",
  "author": {
    "name": "Andre Paat"
  },
  "interface": {
    "displayName": "Google Ads Strategist",
    "shortDescription": "Senior Google Ads strategist — designs campaigns through iterative improvement, verifies via Chrome (Ad Preview Tool, SERP, Transparency Center), and creates campaigns in Google Ads UI in PAUSED state for investor review. Enforces single-variable hypothesis discipline, buyer-intent + product-value gates, and accumulates per-advertiser learnings. Chrome-first, no API dev-token needed.",
    "longDescription": "Senior Google Ads strategist — designs campaigns through iterative improvement, verifies via Chrome (Ad Preview Tool, SERP, Transparency Center), and creates campaigns in Google Ads UI in PAUSED state for investor review. Enforces single-variable hypothesis discipline, buyer-intent + product-value gates, and accumulates per-advertiser learnings. Chrome-first, no API dev-token needed.",
    "developerName": "Andre Paat",
    "category": "Growth",
    "capabilities": [
      "Skills",
      "Lifecycle Hooks",
      "Scripts"
    ],
    "defaultPrompt": "Use the google-ads-strategist plugin for this task.",
    "websiteURL": "https://github.com/paat/claude-plugins"
  },
  "homepage": "https://github.com/paat/claude-plugins",
  "repository": "https://github.com/paat/claude-plugins",
  "license": "MIT",
  "keywords": [
    "google-ads",
    "ppc",
    "campaign-design",
    "ad-preview",
    "iterative-improvement",
    "browser-automation",
    "chrome",
    "serp-analysis",
    "hypothesis-driven",
    "quality-score"
  ],
  "skills": "./skills/"
}
plugins/google-ads-strategist/.claude-plugin/plugin.json
{
  "name": "google-ads-strategist",
  "version": "0.7.7",
  "description": "Senior Google Ads strategist — designs campaigns through iterative improvement, verifies via Chrome (Ad Preview Tool, SERP, Transparency Center), and creates campaigns in Google Ads UI in PAUSED state for investor review. Enforces single-variable hypothesis discipline, buyer-intent + product-value gates, and accumulates per-advertiser learnings. Chrome-first, no API dev-token needed.",
  "author": {
    "name": "Andre Paat"
  },
  "repository": "https://github.com/paat/claude-plugins",
  "license": "MIT",
  "keywords": [
    "google-ads",
    "ppc",
    "campaign-design",
    "ad-preview",
    "iterative-improvement",
    "browser-automation",
    "chrome",
    "serp-analysis",
    "hypothesis-driven",
    "quality-score"
  ]
}

If you maintain this plugin, link to this source-backed listing from your README so users can review its manifest and indexed components.

[google-ads-strategist on Agent Plugins Marketplace](https://pluginsmp.com/plugins/google-ads-strategist)