brand-ecosystem-core

Diagnostic brand audit protocol for rebrand, refresh, M&A integration, and post-launch performance assessment. Produces findings report covering brand asset inventory, competitive audit, IP/trademark audit, process audit, gap analysis, and opportunity statement. Operationalizes Wheeler 5th + 6th edition audit protocols. Optional entry point; feeds brand-platform downstream. USE for: brand audit, marka denetimi, competitive audit, rekabet denetimi, marka varlık envanteri, marka portföy denetimi, competitive landscape mapping, rebrand diagnostic, brand refresh, M&A brand integration, M&A marka bütünleşmesi, post-launch assessment, post-lansman değerlendirme, positioning gap analysis, visual white space, IP audit, IP denetimi, trademark portfolio review, brand governance audit, marka yönetişim denetimi, marka itibar denetimi, "audit our current brand", "competitive landscape analysis".

Brand launch and governance protocol. Operationalizes Wheeler Phase 5 plus Rodriguez IMC Reimagined external diffusion plus Geyrhalter trademark/domain/handle securing into a complete launch plan: internal-first rollout, brand champion program, online brand center spec, brand guidelines anatomy, employee onboarding brief, trademark plus domain plus social handle checklist, KPI dashboard for awareness/consideration/preference/advocacy. The final skill in the ecosystem. USE for: brand launch, marka lansmanı, launch plan, internal launch, iç lansman, external launch, dış lansman, brand champions, marka şampiyonları, brand center, marka merkezi, brand guidelines, marka rehberi, brand governance, marka yönetişimi, employee onboarding, eLearning brief, trademark securing, domain registration, KPI dashboard.

Her sektörde marka, şirket, girişim, ürün ve alt marka isimlendirme, yeniden adlandırma, sözel kimlik ve isim doğrulama için kullanılır; kullanıcı yalnız girişimini tarif ettiğinde de tetiklenir. Küresel telaffuza uygun 3–5 finalist üretir. Stratejik brief, beş isim kategorisi, SMILE+M/SCRATCH, fonetik kolaylık ve marka gücü, Türkçe anlam/naif ilk okuma ve kısa liste çeşitliliğini değerlendirir. LLM keşfedilebilirliği, sesli arama, varlık/marka çakışması ve morfem doygunluğunu inceler. Alan adını iki canlı kaynakla doğrular; her adaya doğrulama durumu, Türkçe/İngilizce gerekçe ve WIPO marka araştırması yönlendirmesi ekler. Pharma sinyallerinde INN/USAN ve ilaç markası/LASA çakışma taramasını etkinleştirir. İsim önerisi, naming brief, startup/company/product name, rebrand, verbal identity, portmanteau ve coined name taleplerini kapsar.

Companion skill for the existing brand-maker, providing ecosystem-aware reference layer that activates when upstream brand-platform or brand-story handoffs are present. Extends naming work with: StoryBrand SB7 brief layer (translates BrandScript narrative into naming constraints), extended personality frameworks (Jung archetype + Aaker 5-D + voice traits as naming bias), Wiedemann/Taschen 9-sector global naming taxonomy, and luxury naming constraints (Derval doctrine — founder name precedent, heritage signaling, classical forms). USE for: ecosystem-aware naming, naming with brand platform handoff, naming with BrandScript input, sector-aware naming, luxury naming, archetype- driven naming, marka ismi ekosistem entegrasyonu, sektör-bilinçli isimlendirme, lüks marka isimlendirme. Activate alongside brand-maker when ecosystem context is present.

Turns brand-audit's competitive-landscape step from assumption into real market signal — share-of-voice, sentiment, and positioning white-space — by driving the EXISTING socius-vigil social-listening connector (not a new data service). USE for: share of voice, ses payı, brand sentiment, marka duyarlılığı, competitor mention volume, rakip analizi, white-space / beyaz alan, positioning gap, "how is our brand perceived", "who owns which message", market perception, buzz/mention tracking. Composes with brand-audit (diagnostic) and brand-maker (white-space feeds the naming brief). No fabrication — every number comes from a socius-vigil result and is triangulated; absence is reported as absence.

Foundation document protocol for any brand venture. Produces vision, mission, core values, brand personality (Jung archetype + Aaker 5-D), target persona (demographic + 4Cs psychographic + Maslow), Ries-Trout six-clause positioning, brand promise, competitive landscape, and brand voice principles. Sector-agnostic; opt-in luxury + corporate B2B modules. Composable upstream with brand-audit; downstream with brand-story, brand-maker, brand-visual, brand-touchpoint, brand-launch. USE for: brand platform, marka platformu, brand strategy, marka stratejisi, positioning, konumlandırma, vision mission values, vizyon misyon değerler, target persona, hedef persona, brand personality, marka kişiliği, brand archetype, marka arketipi, brand voice, markanın sesi, before naming, before logo, brand foundation, rebrand foundation, sub-brand platform, B2B brand strategy, luxury brand strategy, startup brand foundation.

Customer-centric brand narrative protocol. Operationalizes Miller's SB7 Framework (Character → Problem → Guide → Plan → CTA → Failure → Success) plus Rodriguez IMC Reimagined diffusion plan into a single-page BrandScript, three-layer problem analysis (external/internal/philosophical), villain framework, and Robin-to-Batman compliance check. Reads brand-platform handoff as input. USE for: brand story, marka hikâyesi, BrandScript, SB7, StoryBrand, three-layer problem, üç-katmanlı problem, Robin-to-Batman, customer-as-hero narrative, müşteri-kahraman, brand narrative arc, marka anlatısı, IMC plan, internal-first diffusion, villain framework, antagonist, philosophical layer, message hierarchy, brand voice principles, narrative coherence, B2B narrative, luxury narrative restraint, purpose narrative.

Touchpoint application protocol for transforming a locked visual identity into specifications for every customer-facing surface — stationery, signage, vehicle livery, packaging, retail/hospitality environment, branded office, trade show booth, digital touchpoints (web, social, deck, email), uniforms, ephemera. Operationalizes Wheeler Phase 4 + Geyrhalter Brand Atmosphere Touch Points + Chermayeff/Geismar/Haviv application principles. Composable upstream with brand-visual; downstream with brand-launch. USE for: touchpoints, temas noktaları, brand application, brand atmosphere, marka atmosferi, stationery, business card, kartvizit, signage, tabela, vehicle livery, araç giydirme, packaging, ambalaj, retail interior, perakende, social media templates, presentation deck, branded environment, "design our packaging", "how should our brand show up in retail". Use AFTER brand-visual locks the identity, BEFORE brand-launch.

Live-verification discipline for brand naming — teaches how to confirm a name's domain availability, trademark clearance, INN/USAN status, and social-handle availability using the brand-verify-mcp connector (multi-source, provenance- stamped), with a graceful offline fallback to brand-maker's local scripts. Enforces the v2.1 no-fabrication contract: no domain called "available" without two agreeing live sources; no mark called "clean" without provenance; every claim labelled confirmed | provisional | unverified. USE for: domain verification, "is this available", trademark check, marka doğrulama, "bu isim müsait mi", ".com kontrol", handle availability, INN check, verification of a naming shortlist before it is locked. Companion to brand-maker.

Pentagram/Koto/Wolff Olins seviyesinde Marka Stratejisti + Sanat Yönetmeni + Tasarım Sistemleri Mimarı protokolü. Marka adından 2026 Visual Identity System üretir: 4 route (Tipografik · Geometrik · Disruptor · Adaptive Living Identity), Unified Multi-Model Prompt (UMMP) Nano Banana 2 + Grok Aurora-2 paralel, Radix 12-step renk (WCAG+APCA+CVD), Pantone Cloud Dancer 2026 COY, Variable Font, 16px favicon, AI discoverability, C2PA credentials, sonic logo brief, W3C DTCG tokens. brand-maker composable. USE for: marka kimliği, görsel kimlik, brand identity, visual identity, logo tasarımı, logo design, logomark, monogram, wordmark, renk paleti, color palette, typography, brand guidelines, design system, design tokens, kurumsal kimlik, rebrand, sub-brand, app icon, favicon, AI logo prompt, Nano Banana 2, Grok Imagine, adaptive logo, fluid identity, living identity, sonic logo, audio branding, "logomu tasarla", "marka kimliği", "renk paletim", "hangi font", "art direction", "brand kit". When in doubt, USE this skill.

Companion skill for the existing brand-visual, providing ecosystem-aware reference layer when upstream brand-audit/brand-platform or downstream brand-touchpoint context is present. Five reference layers: touchpoint atmosphere system (material/motion/scale/sensory), corporate brand signature (Foroudi/Olins for B2B), sensory neuromarketing (sonic logo, scent, tactile, multi-sensory atmosphere), competitive visual audit (reads brand-audit visual_white_space), Phase 5 asset management. USE for: visual identity ecosystem integration, görsel kimlik ekosistem, touchpoint-aware visual design, multi-sensory branding, corporate visual signature, kurumsal görsel imza, competitive visual audit, asset management Phase 5, design tokens, brand center asset preparation. Activate alongside brand-visual when ecosystem chain is in play.

Design-system-agnostic DS-to-Figma library operationalization. Takes ANY W3C DTCG JSON, Style Dictionary, or built-in mapper (Carbon v11, Material 3, Tailwind) and forges production-ready Figma libraries — Variables, paint/text/effect styles, multi-file architecture, variant ComponentSets, Code Connect. Transport layer drives five live build stages (Foundations, Icons, Components, Patterns, Code Connect) via run_pipeline over MCP/REST/TS-Plugin. Modes: SCAFFOLD, TOKENS_IMPORT, COMPONENTS_BUILD, MIGRATE, CODE_CONNECT, PUBLISH_AUDIT, AUTO_REMEDIATE, ORCHESTRATE, BUNDLE_MANIFEST, AUDIT_DIFF, AUDIT_TREND. Plus stable API + Sigstore signing + SLSA provenance. USE for: Figma kütüphanesi kur, tasarım sistemini Figma'ya aktar, DS to Figma, DTCG to Figma, design tokens to Figma Variables, Carbon, Material 3, Tailwind, variant components, Code Connect, auto-remediation, supply-chain attestation. Works with any design system. Composable: brand-visual + brand-platform → figma-forge → frontend-design. When in doubt — USE.